Just took delivery of a Rapha Hardshell jacket and long sleeved merino base layer. I don't buy into their marketing/lifestyle vibe and so don't purchase their cycling clothing because of it. I buy Rapha gear (bases, bib, jackets and 3/4s) because of the quality of the finish and long lasting nature of the gear, that is why I pay the extra money. It is stylish to boot; simple and subtle.
Personally I don't get the hate. For those that do, don't just take it as read that anyone in rapha gear is a posing a'hole who takes him/herself too seriously – at least one person doesn't – me. And not being an a'hole I don't judge other people by the company that makes their gear.
teamjva is very funny through... who doesn't love a good parody.