Originally Posted by Dazed and Confused
Business > Country
Yes, but at the same time, we're talking a Spanish national champion's kit here. The national champions tend to stand out from above more than the ever-increasing amorphous blob of black, white and blue. You might have been able to recognise the Caisse d'Epargne logo on riders from above, but you would ALWAYS see the Caisse d'Epargne Spanish champion's kit, because it was visible from space.
Also, I tend to zone out a lot of bland jerseys in bland péloton shots on boring stages, but a jersey I don't recognise I will pay more attention to, to try to work out what it is, and then why I don't recognise it (ie who are they riding for that has produced this kit I don't get?).
See, this is why I don't get the fad for corporate identity kits. Sure, the Sky-alikes and Leopard-alikes look good in corporate promo shots, but ultimately this is a cycling team, and we need to be able to identify them in the péloton. This is why Lampre have better kits than Sky, always have done and probably always will. Sky can easily be confused for a multitude of other teams from a distance overhead shot - Lampre will always be spotted, which also makes it easier for the commentator to keep mentioning them too. See also old Liquigas kits, Euskaltel and Relax-GAM.