Originally Posted by Ryo Hazuki
yeah comparing a lifelong cycling sponsor like rabobank with smaller domestic usa sponsoring, or are you going to denie that even in the netherlands sports sponsoring is still fine?
No, but since Rabo announced a contract extension just 2 years ago, when the economy already went down the toilet, I don't think the two things are interrelated.
I imagine many companies in the US were interested in cycling sponsorship purely on the back of the Lance Armstrong saga. And boy did that saga turn out to be too good to be true.