Originally Posted by Joachim
In what way does marketing affect the physical qualities of a product?
Surely, an intelligent person disregards the marketing and assess the product on its own merits?
The marketing department at Nike spends on the order of a $1,000,000,000+ per year.
Trek and Specialized have huge marketing budgets as well. In a perfect world, one would assess the product on it's own merits but marketing is a very strong force when it comes to 'selling'.
Look at magazines, website, THIS website..and all the banners..marketing is very big.