It's weird - most of the kits are essentially half the Union Jack with an alternate colourway Cycling has been given a quarter of a Union Jack, by which point it really doesn't look much like our flag at all. Not a fan of the cycling kit. The overall theme is okay - the red and blue can be a bit too much at times.
To top it off as well, we have Chris Hoy modelling it with a road bike. Surprise weapon for the road race, maybe?