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  #1  
Old 06-22-12, 13:25
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jyhjyh jyhjyh is offline
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Default Team Saxo Bank with a new bank co-sponsor?

According to:

http://www.feltet.dk/ (cycling site)
and
http://finans.borsen.dk/artikel/1/23...arne_riis.html (financial magazine)

Brief translation from Danish:
The bank is no longer exclusive sponsor.
Saxo Bank gives half ownership to a foreign bank, it is reported.

There will be a press conference on Monday.

So maybe: Team Santander - Saxo Bank or Saxo bank - Santander?

Last edited by jyhjyh; 06-23-12 at 11:35.
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Old 06-22-12, 13:38
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i find the Santander rumour as being very strange. i cannot see two banks sharing the shirts of the same team. it's like having Pepsi and CocaCola on the same kit.

we'll see...
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Old 06-22-12, 13:45
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Quote:
Originally Posted by metaCYCLE View Post
i find the Santander rumour as being very strange. i cannot see two banks sharing the shirts of the same team. it's like having Pepsi and CocaCola on the same kit.

we'll see...
Saxo/Santander not exactly direct rivals although obviously some overlap in investment banking, could be the only way though for Santander to get on the Contador train though until the Saxo contract runs out.
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Old 06-22-12, 13:47
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Is this the Santandar-Alonso-Contador's rumour being given a new twist?
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Old 06-22-12, 13:48
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Quote:
Originally Posted by Machu Picchu View Post
Saxo/Santander not exactly direct rivals although obviously some overlap in investment banking, could be the only way though for Santander to get on the Contador train though until the Saxo contract runs out.
i agree that they probably don't fight over the same market, but it's still a bit awkward from a marketing pov. I simply can't remember a similar situation.
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Old 06-22-12, 13:52
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Quote:
Originally Posted by Machu Picchu View Post
Saxo/Santander not exactly direct rivals although obviously some overlap in investment banking, could be the only way though for Santander to get on the Contador train though until the Saxo contract runs out.
Indeed.

It depends if the team stays Danish or not. If it's under a Danish flag then Saxo can justify it, but if it were under a Spanish flag then Saxo would probably call time. Although we should be honest, Riis has been looking for sponsors to replace Saxo for years. The relationship with Saxo is on the basis that there was no one else and that Saxo would keep the team going as a last resort - it's very much a personal deal with Riis.
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Old 06-22-12, 13:53
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There was a weird rumour of some russian big sponsor coming in for Saxo team yesterday, covering Contador contract.
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Old 06-22-12, 13:53
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Seems like it is definitely happening. I wonder if they will debut new kits for the Tour.
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Old 06-22-12, 13:56
OctaBech OctaBech is offline
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Quote:
Originally Posted by pugdog View Post
Is this the Santandar-Alonso-Contador's rumour being given a new twist?
Yes and No, it's the announcement of a press conference where the awaited co sponsor will be announced, spiced with a rumour about the winner of the co sponsorship bidding is a bank.
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Old 06-22-12, 13:57
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Quote:
Originally Posted by Publicus View Post
Seems like it is definitely happening. I wonder if they will debut new kits for the Tour.
If it is Santander then they may want to hold back and wait for Señor Contador to return - big unveiling for Vuelta.
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