Team Saxo Bank with a new bank co-sponsor? - Page 2 - Cyclingnews Forum

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  #11  
Old 06-22-12, 13:58
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Originally Posted by Ferminal View Post
Indeed.

It depends if the team stays Danish or not. If it's under a Danish flag then Saxo can justify it, but if it were under a Spanish flag then Saxo would probably call time. Although we should be honest, Riis has been looking for sponsors to replace Saxo for years. The relationship with Saxo is on the basis that there was no one else and that Saxo would keep the team going as a last resort - it's very much a personal deal with Riis.
It could be that the new sponsor is coming in for the remainder of the season and then will be the lead sponsor next year.

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If it is Santander then they may want to hold back and wait for Señor Contador to return - big unveiling for Vuelta.
The Tour is the biggest marketing event on the cycling calendar. I suspect that is the reason they are announcing this now. I expect new kits for the Tour/remainder of the year.
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  #12  
Old 06-22-12, 13:59
OctaBech OctaBech is offline
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Originally Posted by Machu Picchu View Post
Saxo/Santander not exactly direct rivals although obviously some overlap in investment banking, could be the only way though for Santander to get on the Contador train though until the Saxo contract runs out.
Heck they might be partners, seeing that Saxo is a white label company working with many of the big banks.
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  #13  
Old 06-22-12, 13:59
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jyhjyh jyhjyh is offline
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Originally Posted by Ferminal View Post
Indeed.

It depends if the team stays Danish or not. If it's under a Danish flag then Saxo can justify it, but if it were under a Spanish flag then Saxo would probably call time. Although we should be honest, Riis has been looking for sponsors to replace Saxo for years. The relationship with Saxo is on the basis that there was no one else and that Saxo would keep the team going as a last resort - it's very much a personal deal with Riis.
I think you are right.
But I don't think that Riis will change the Danish flag.

Maybe Saxo Bank will stop their sponsorship as co-sponsor from 2013?

Could be Team Santander - Anfi from 2013 and hopefully more than 1-year on
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  #14  
Old 06-22-12, 14:13
OctaBech OctaBech is offline
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Originally Posted by jyhjyh View Post
I think you are right.
But I don't think that Riis will change the Danish flag.

Maybe Saxo Bank will stop their sponsorship as co-sponsor from 2013?

Could be Team Santander - Anfi from 2013 and hopefully more than 1-year on
I hope not, Anfi's sponsorship was smaller than the Saxo one.
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  #15  
Old 06-22-12, 14:19
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Originally Posted by OctaBech View Post
I hope not, Anfi's sponsorship was smaller than the Saxo one.
Yes, but they have said that they will a step up.
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  #16  
Old 06-22-12, 14:22
OctaBech OctaBech is offline
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Originally Posted by jyhjyh View Post
Yes, but they have said that they will a step up.
No I meant even after the increase, as their plan was to become the second name sponsor instead of the first.
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  #17  
Old 06-22-12, 14:22
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Default Better English version than my translation

From http://c-cycling.blogspot.dk/2012/06...ping-into.html:

Is Santander finally stepping into cycling?

Is Santander Bjarne Riis' new sponsor?
For many years there have been rumors of the Spanish bank Santander wanting to try out cycling as main sponsor of a cycling team with a Spanish star on their roster.

On Friday the 22nd of June, CEO of Saxo Bank – current main sponsor of Bjarne Riis’ cycling team with Alberto Contador – Lars Seier Christensen confirmed they will have a press conference on Monday the 25th together with the cycling team.

According to the Danish financial newspaper Børsen, Saxo Bank will give up half of their sponsorship to a foreign bank (meaning not Danish) and step down as main sponsor for the cycling team. Only a few weeks ago Alberto Contador signed a new contract with Bjarne Riis running to the end of 2015 and knowing that Santander has been trying to find the right time to invest in cycling, Alberto Contador sure is one of the best ways.

CEO of Santander, Alfredo Saenz, was the man behind Miguel Indurain and the Banesto team back in the 90’s when he single-handedly turned Banesto from bankruptcy to success with Miguel Indurain winning five consecutive Tour de France wins.

Asked if Bjarne Riis will reveal Santander as the new sponsor for the his cycling team, press officer Anders Damgaard simply told me “no comments” . Well, he could have just said no...

Last edited by jyhjyh; 06-22-12 at 14:25.
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  #18  
Old 06-22-12, 14:24
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Originally Posted by OctaBech View Post
No I meant even after the increase, as their plan was to become the second name sponsor instead of the first.
Ah ha - I did not know that
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  #19  
Old 06-22-12, 14:28
Fidolix Fidolix is offline
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My take is, it´s Santander - Saxo bank as main sponsors, with Anfi Group as co sponsor waiting to step in when Saxo stops the sponsorship in 2013.

The announcement already before the tour i think have to do with the fact that Riis have to negotiate new contracts during the tour, they probably need the WT points and therefor new riders to secure the WT licens.
He therefor need to know the budget...

Riis been saying since february he had a huge puzzle that had to go up and he was working hard to make it happen, Im also sure that AC must have set some conditions for him to continue on the team, the mildly put miserable display last year in the tour where he basically were on his own, didn´t exactly put the team in a positive light.

It looks like the mission is accomplished
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  #20  
Old 06-22-12, 14:57
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RedheadDane RedheadDane is offline
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I have to say I'm a little disappointed that it's not a bank which actually has the word 'bank' in its name. That would be rather cool! Team Saxo Bank [insert here] Bank.
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