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The Rapha hater thread

Which tyres for Paris-Roubaix? Whose time trial bike is fastest? Suspension mountain bikes or singlespeeders? Talk equipment here.

Moderator: Pricey_sky

22 Dec 2012 22:02

Great kit, but double the price it should be and the ****y marketing makes it a no-no for me
User avatar Joachim
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04 Jan 2013 14:36

http://www.cyclingnews.com/news/gallery-team-sky-unveils-rapha-2013-team-kit

Not a Rapha hater (they're not even on my radar screen; wrong side of the pond, etc).

But this--i.e. Rapha, not the writer--is almost pornographic in its indulgence here.... Just read the text.

Now for some more "socially" relevant clothing, a gilded carboard box perhaps, for the homeless?
User avatar Parrot23
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04 Jan 2013 15:46

winkybiker wrote:Wasn't Hat one of those baby killer types?


nothing was proven
User avatar FignonLeGrand
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05 Jan 2013 14:02

Joachim wrote:Great kit, but double the price it should be and the ****y marketing makes it a no-no for me


Like any high end bit, the marketing makes the product. Other things, like purses, shoes, most clothing, jewelry, watches, cars..none of them reflect real 'cost to make' prices.

Personally, looking at the Rapha cafes, and where they are, it reminds me of Apple stores. They have the 'feel' and 'look' nailed and they are very successful.

Like 'em or don't. I just got my first(and probably last) Rapha jersey, long sleeve 'country' jersey and it is VERY well made, more importantly, VERY well designed.

They know they have detractors but don't think they will change how they do biz...
User avatar Bustedknuckle
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09 Jan 2013 18:20

I agree in that the marketing is attempting to imbue the product with some kind of ethereal value. That is simply because they have to. The product on its own doesn't justify the price. Equating cycling clothes to other luxury items, say Rolex watches, doesn't quite work, because unlike a watch which is either accurate or it isn't, cycling gear can function better in all sorts of ways.

I have one Rapha item, a jersey. It is excellent, but it costs at the very least 40% more than it should do. I have a near identical jersey from Torm Clothing, which cost about a third of what Rapha charge. Ridiculous, but of course people are free to spend their money where they want, even if it is an ostentatious display of what they can afford or whether they feel they are buying into some kind of mythical cycling heritage thought up in the mind of some marketing man.
User avatar Joachim
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13 Jan 2013 01:49

Joachim wrote:I agree in that the marketing is attempting to imbue the product with some kind of ethereal value. That is simply because they have to. The product on its own doesn't justify the price. Equating cycling clothes to other luxury items, say Rolex watches, doesn't quite work, because unlike a watch which is either accurate or it isn't, cycling gear can function better in all sorts of ways.

I have one Rapha item, a jersey. It is excellent, but it costs at the very least 40% more than it should do. I have a near identical jersey from Torm Clothing, which cost about a third of what Rapha charge. Ridiculous, but of course people are free to spend their money where they want, even if it is an ostentatious display of what they can afford or whether they feel they are buying into some kind of mythical cycling heritage thought up in the mind of some marketing man.

That is part of what put's me off Rapha.The logo might as well say "Loadsamoney"
I have got a fair amount of Assos gear , and you could put them in the same category, although they have been around for ever and created their name through product excellence and innovation rather than marketing.
I think that Rapha is the brand of choice for the wealthy Fred.Unfortuneately if you wear Assos and ride a C59 you can be mistaken for the same.
simo1733
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13 Jan 2013 10:09

Both Assos and Rapha are expensive. Do they offer a better than average fit and materials? Yes. Do you prefer Assos' techno look or Rapha's 'heritage' look? Make your choice. In the summer I occasionally ride with white collar professionals bedecked in these brands on pristine Italian frames. I ride 52 weeks of the year head to toe in Rapha gear acquired over the last 8 years or so. My original bibs are still going strong and were repaired for free when some of the detail stitching came loose last year. After 20+ years of riding almost every mtb and road brand available, nothing fits better than Rapha. Some people are too quick to judge based purely on appearance and marketing alone.
LugHugger
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13 Jan 2013 14:41

LugHugger wrote:Both Assos and Rapha are expensive. Do they offer a better than average fit and materials? Yes. Do you prefer Assos' techno look or Rapha's 'heritage' look? Make your choice. In the summer I occasionally ride with white collar professionals bedecked in these brands on pristine Italian frames. I ride 52 weeks of the year head to toe in Rapha gear acquired over the last 8 years or so. My original bibs are still going strong and were repaired for free when some of the detail stitching came loose last year. After 20+ years of riding almost every mtb and road brand available, nothing fits better than Rapha. Some people are too quick to judge based purely on appearance and marketing alone.


I agree..don't get it, the people that 'hate' Rapha(big word-hate).

As for Torm and what Rapha 'should' cost..let the market decide. Rapha is HUGE, Torm could learn a few things from Rapha and how they are marketed.

Do like this one-

http://www.torm.cc/t12.html

But generally, their marketing and product smack of 'boredom'.
User avatar Bustedknuckle
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23 Jan 2013 10:45

Hello,:p

Greetings to all of you. I am a new member here. hope all friends will cooperate with me in this community.

Thanks!
Fenald
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23 Jan 2013 10:58

Bustedknuckle wrote:I agree..don't get it, the people that 'hate' Rapha(big word-hate).

As for Torm and what Rapha 'should' cost..let the market decide. Rapha is HUGE, Torm could learn a few things from Rapha and how they are marketed.

Do like this one-

http://www.torm.cc/t12.html

But generally, their marketing and product smack of 'boredom'.


In what way does marketing affect the physical qualities of a product?

Surely, an intelligent person disregards the marketing and assess the product on its own merits?
User avatar Joachim
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23 Jan 2013 14:16

Joachim wrote:In what way does marketing affect the physical qualities of a product?

Surely, an intelligent person disregards the marketing and assess the product on its own merits?


The marketing department at Nike spends on the order of a $1,000,000,000+ per year.

Trek and Specialized have huge marketing budgets as well. In a perfect world, one would assess the product on it's own merits but marketing is a very strong force when it comes to 'selling'.

Look at magazines, website, THIS website..and all the banners..marketing is very big.
User avatar Bustedknuckle
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24 Jan 2013 01:03

Bustedknuckle wrote:The marketing department at Nike spends on the order of a $1,000,000,000+ per year.

Trek and Specialized have huge marketing budgets as well. In a perfect world, one would assess the product on it's own merits but marketing is a very strong force when it comes to 'selling'.

Look at magazines, website, THIS website..and all the banners..marketing is very big.


Best proof the Rapha marketing is working? This thread.
User avatar Wallace
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24 Jan 2013 10:43

Is there any detail on the provenance of Rapha merino wool or Torn wool? Merino wool has huge variations in specs and price and may account for price differences and product quality. If you want quality and a different marketing spin, I like Icebreaker jerseys. Haven't tried their knicks yet.
gaz0303
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24 Jan 2013 15:25

Wallace wrote:Best proof the Rapha marketing is working? This thread.


that and Team Sky. Who's helped them finance that move? damn ?
User avatar Boeing
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24 Jan 2013 16:38

Expect some will find this interesting

http://www.cyclinginquisition.com/2013/01/from-wind-tunnel-testing-to-washing.html

Interview with Rapha lead designer about Sky kit
User avatar Race Radio
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16 Feb 2013 16:45

What is the point of hating a brand when you can always buy something else?
User avatar alitogata
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16 Feb 2013 23:37

alitogata wrote:What is the point of hating a brand when you can always buy something else?


Well, for one, we wouldn't have this entertaining thread. ;):)
User avatar Bespoke
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17 Feb 2013 00:07

Sky using Rapha really says it all. Could there be a more pompous spokesman obsessed with his phony image than the one on the left? I have to wonder how long before Rapha comes out with a city cycling outfit based on that ridiculous ensemble.

Image
"Listen, my son. Trust no one! You can count on no one but yourself. Improve your skills, son. Harden your body. Become a number one man. Do not ever let anyone beat you!" -- Gekitotsu! Satsujin ken
User avatar BroDeal
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17 Feb 2013 01:00

alitogata wrote:What is the point of hating a brand when you can always buy something else?


Hating really needs no reason. Besides, Rapha sucks. :D
User avatar veganrob
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17 Feb 2013 01:24

veganrob wrote:Hating really needs no reason. Besides, Rapha sucks. :D


The best punishment for a brand that sucks is not to buy it's products and not loosing time posting hateful posts. You see..not buying makes bigger damage than giving bad press, because even bad press makes people pay attention, while no press at all, makes people ignore something.

And in the end of the day, someone who hates spends his/her energy in the wrong place.. Why not spending our energy on cycling?? :)
User avatar alitogata
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