Log in:  

Register

Team Saxo Bank with a new bank co-sponsor?

A place to discuss all things related to current professional road races. Here, you can also touch on the latest news relating to professional road racing. A doping discussion free forum.

Team Saxo Bank with a new bank co-sponsor?

22 Jun 2012 13:25

According to:

http://www.feltet.dk/ (cycling site)
and
http://finans.borsen.dk/artikel/1/235768/ny_banksponsor_til_bjarne_riis.html (financial magazine)

Brief translation from Danish:
The bank is no longer exclusive sponsor.
Saxo Bank gives half ownership to a foreign bank, it is reported.

There will be a press conference on Monday.

So maybe: Team Santander - Saxo Bank or Saxo bank - Santander?
User avatar jyhjyh
Junior Member
 
Posts: 290
Joined: 10 Oct 2011 10:25

22 Jun 2012 13:38

i find the Santander rumour as being very strange. i cannot see two banks sharing the shirts of the same team. it's like having Pepsi and CocaCola on the same kit. :D

we'll see...
Broom wagon legend.
User avatar metaCYCLE
Junior Member
 
Posts: 295
Joined: 26 Apr 2010 15:39
Location: TM[RO]

22 Jun 2012 13:45

metaCYCLE wrote:i find the Santander rumour as being very strange. i cannot see two banks sharing the shirts of the same team. it's like having Pepsi and CocaCola on the same kit. :D

we'll see...


Saxo/Santander not exactly direct rivals although obviously some overlap in investment banking, could be the only way though for Santander to get on the Contador train though until the Saxo contract runs out.
User avatar Machu Picchu
Junior Member
 
Posts: 853
Joined: 01 Sep 2010 09:58

22 Jun 2012 13:47

Is this the Santandar-Alonso-Contador's rumour being given a new twist?
User avatar pugdog
Junior Member
 
Posts: 225
Joined: 10 Mar 2009 09:04

22 Jun 2012 13:48

Machu Picchu wrote:Saxo/Santander not exactly direct rivals although obviously some overlap in investment banking, could be the only way though for Santander to get on the Contador train though until the Saxo contract runs out.

i agree that they probably don't fight over the same market, but it's still a bit awkward from a marketing pov. I simply can't remember a similar situation. ;)
Broom wagon legend.
User avatar metaCYCLE
Junior Member
 
Posts: 295
Joined: 26 Apr 2010 15:39
Location: TM[RO]

22 Jun 2012 13:52

Machu Picchu wrote:Saxo/Santander not exactly direct rivals although obviously some overlap in investment banking, could be the only way though for Santander to get on the Contador train though until the Saxo contract runs out.


Indeed.

It depends if the team stays Danish or not. If it's under a Danish flag then Saxo can justify it, but if it were under a Spanish flag then Saxo would probably call time. Although we should be honest, Riis has been looking for sponsors to replace Saxo for years. The relationship with Saxo is on the basis that there was no one else and that Saxo would keep the team going as a last resort - it's very much a personal deal with Riis.
Ferminal
Senior Member
 
Posts: 16,772
Joined: 03 Jul 2009 09:42

22 Jun 2012 13:53

There was a weird rumour of some russian big sponsor coming in for Saxo team yesterday, covering Contador contract.
User avatar rxgqgxnyfz
Junior Member
 
Posts: 980
Joined: 26 Apr 2010 12:06

22 Jun 2012 13:53

Seems like it is definitely happening. I wonder if they will debut new kits for the Tour.
"The truth is when I race, it's 100% me" Alberto Contador

"I have no intention of being a conformist in this race. Not in the slightest" Alberto Contador

"We should all have more cake. Who doesn’t like cake?" Oleg Tinkov
User avatar Publicus
Senior Member
 
Posts: 9,931
Joined: 17 Mar 2009 12:55
Location: Oakland, CA

22 Jun 2012 13:56

pugdog wrote:Is this the Santandar-Alonso-Contador's rumour being given a new twist?


Yes and No, it's the announcement of a press conference where the awaited co sponsor will be announced, spiced with a rumour about the winner of the co sponsorship bidding is a bank.
OctaBech
Junior Member
 
Posts: 101
Joined: 30 May 2009 19:08

22 Jun 2012 13:57

Publicus wrote:Seems like it is definitely happening. I wonder if they will debut new kits for the Tour.


If it is Santander then they may want to hold back and wait for Señor Contador to return - big unveiling for Vuelta.
User avatar Machu Picchu
Junior Member
 
Posts: 853
Joined: 01 Sep 2010 09:58

22 Jun 2012 13:58

Ferminal wrote:Indeed.

It depends if the team stays Danish or not. If it's under a Danish flag then Saxo can justify it, but if it were under a Spanish flag then Saxo would probably call time. Although we should be honest, Riis has been looking for sponsors to replace Saxo for years. The relationship with Saxo is on the basis that there was no one else and that Saxo would keep the team going as a last resort - it's very much a personal deal with Riis.


It could be that the new sponsor is coming in for the remainder of the season and then will be the lead sponsor next year.

If it is Santander then they may want to hold back and wait for Señor Contador to return - big unveiling for Vuelta.


The Tour is the biggest marketing event on the cycling calendar. I suspect that is the reason they are announcing this now. I expect new kits for the Tour/remainder of the year.
"The truth is when I race, it's 100% me" Alberto Contador

"I have no intention of being a conformist in this race. Not in the slightest" Alberto Contador

"We should all have more cake. Who doesn’t like cake?" Oleg Tinkov
User avatar Publicus
Senior Member
 
Posts: 9,931
Joined: 17 Mar 2009 12:55
Location: Oakland, CA

22 Jun 2012 13:59

Machu Picchu wrote:Saxo/Santander not exactly direct rivals although obviously some overlap in investment banking, could be the only way though for Santander to get on the Contador train though until the Saxo contract runs out.


Heck they might be partners, seeing that Saxo is a white label company working with many of the big banks.
OctaBech
Junior Member
 
Posts: 101
Joined: 30 May 2009 19:08

22 Jun 2012 13:59

Ferminal wrote:Indeed.

It depends if the team stays Danish or not. If it's under a Danish flag then Saxo can justify it, but if it were under a Spanish flag then Saxo would probably call time. Although we should be honest, Riis has been looking for sponsors to replace Saxo for years. The relationship with Saxo is on the basis that there was no one else and that Saxo would keep the team going as a last resort - it's very much a personal deal with Riis.


I think you are right.
But I don't think that Riis will change the Danish flag.

Maybe Saxo Bank will stop their sponsorship as co-sponsor from 2013?

Could be Team Santander - Anfi from 2013 and hopefully more than 1-year on :)
User avatar jyhjyh
Junior Member
 
Posts: 290
Joined: 10 Oct 2011 10:25

22 Jun 2012 14:13

jyhjyh wrote:I think you are right.
But I don't think that Riis will change the Danish flag.

Maybe Saxo Bank will stop their sponsorship as co-sponsor from 2013?

Could be Team Santander - Anfi from 2013 and hopefully more than 1-year on :)

I hope not, Anfi's sponsorship was smaller than the Saxo one.
OctaBech
Junior Member
 
Posts: 101
Joined: 30 May 2009 19:08

22 Jun 2012 14:19

OctaBech wrote:I hope not, Anfi's sponsorship was smaller than the Saxo one.


Yes, but they have said that they will a step up.
User avatar jyhjyh
Junior Member
 
Posts: 290
Joined: 10 Oct 2011 10:25

22 Jun 2012 14:22

jyhjyh wrote:Yes, but they have said that they will a step up.


No I meant even after the increase, as their plan was to become the second name sponsor instead of the first. :)
OctaBech
Junior Member
 
Posts: 101
Joined: 30 May 2009 19:08

Better English version than my translation

22 Jun 2012 14:22

From http://c-cycling.blogspot.dk/2012/06/is-santander-finally-stepping-into.html:

Is Santander finally stepping into cycling?

Is Santander Bjarne Riis' new sponsor?
For many years there have been rumors of the Spanish bank Santander wanting to try out cycling as main sponsor of a cycling team with a Spanish star on their roster.

On Friday the 22nd of June, CEO of Saxo Bank – current main sponsor of Bjarne Riis’ cycling team with Alberto Contador – Lars Seier Christensen confirmed they will have a press conference on Monday the 25th together with the cycling team.

According to the Danish financial newspaper Børsen, Saxo Bank will give up half of their sponsorship to a foreign bank (meaning not Danish) and step down as main sponsor for the cycling team. Only a few weeks ago Alberto Contador signed a new contract with Bjarne Riis running to the end of 2015 and knowing that Santander has been trying to find the right time to invest in cycling, Alberto Contador sure is one of the best ways.

CEO of Santander, Alfredo Saenz, was the man behind Miguel Indurain and the Banesto team back in the 90’s when he single-handedly turned Banesto from bankruptcy to success with Miguel Indurain winning five consecutive Tour de France wins.

Asked if Bjarne Riis will reveal Santander as the new sponsor for the his cycling team, press officer Anders Damgaard simply told me “no comments” . Well, he could have just said no...
User avatar jyhjyh
Junior Member
 
Posts: 290
Joined: 10 Oct 2011 10:25

22 Jun 2012 14:24

OctaBech wrote:No I meant even after the increase, as their plan was to become the second name sponsor instead of the first. :)

Ah ha - I did not know that :)
User avatar jyhjyh
Junior Member
 
Posts: 290
Joined: 10 Oct 2011 10:25

22 Jun 2012 14:28

My take is, it´s Santander - Saxo bank as main sponsors, with Anfi Group as co sponsor waiting to step in when Saxo stops the sponsorship in 2013.

The announcement already before the tour i think have to do with the fact that Riis have to negotiate new contracts during the tour, they probably need the WT points and therefor new riders to secure the WT licens.
He therefor need to know the budget...

Riis been saying since february he had a huge puzzle that had to go up and he was working hard to make it happen, Im also sure that AC must have set some conditions for him to continue on the team, the mildly put miserable display last year in the tour where he basically were on his own, didn´t exactly put the team in a positive light.

It looks like the mission is accomplished ;)
Management Committee Member, Hein Verbruggen, stated:
That’s impossible, because there is nothing. I repeat again: Lance Armstrong
has never used doping. Never, never, never. And I say this not because I am a
friend of his, because that is not true. I say it because I’m sure.”
User avatar Fidolix
Junior Member
 
Posts: 876
Joined: 16 Jan 2012 15:24

22 Jun 2012 14:57

I have to say I'm a little disappointed that it's not a bank which actually has the word 'bank' in its name. That would be rather cool! Team Saxo Bank [insert here] Bank.
It has reached my attention that some people seem to think I would make a good mod.
Forget it! It's not gonna happen. EVER!
User avatar RedheadDane
Senior Member
 
Posts: 4,281
Joined: 05 May 2010 13:47
Location: Viking Land! (Aros)

Next

Return to Professional road racing

Who is online

Users browsing this forum: 46&twoWheels, Billie, Eclipse, Flamin, Hakkapelit, Jacques (7 ch), Kwibus, LaFlorecita, Mayomaniac, Miburo, nuvolablu, Punkan, SlickMongoose, sulgpallur, Waterloo Sunrise, zigzag wanderer and 89 guests

Back to top