Ad Rock wrote:I agree completely...It always amazes me that many refer to the Lampre jerseys as *always* being great... really?
I understand there isn't much they can do about the colour choices (all sponsor-driven)... but can't they do something better with those colours? At least its easy to spot!
In an increasingly monochrome péloton, standing out is good. All these black-white-and-blue kits look great in the photographer's studio and at the deluxe press launch with the bigwigs and the media... but they're hard to pick out on a poor quality image on a rainy day in Belgium, or from a helicopter at a distance in the mountains of the Basque Country.
Being neon pink erases this problem. You always know where the Lampre guys are. And that means that if they do something, it's easier for the commentator to spot, which means they get mentioned more often. This means that the sponsor is easier to see, and easier to remember. Therefore it is a big success for a sponsor, especially if their team isn't likely to be winning big otherwise. Remember Footon?