movingtarget wrote:What makes you think that ? Australian TV has good coverage of all the major races. The dedicated cycling fan in Australia is interested in more than just the Tour. Also GE had a pretty good first season and most of their buys are young guys, sprinters and classics riders. I don't think they are too worried about signing a quality GC rider at the moment as that would change the whole structure of the team they have already built. Obviously they are hoping some of the young guys improve in that direction.
Yeah, of course dedicated fans care about other races, every person on this forum for instance does. But the biggest group of viewers and the most important group for sponsors only watch the Tour. In most countries it's like that, only the big classics or the Giro can slightly compare to the media attention in the TdF.