It's not for safety reasons. It better not. It's for pure aesthetic reasons, and all the better for it. Any proper cycling connaisseur can't have this ridiculous style take hold. People who want to do this should stay on Zwift.
Now Brambilla seemingly is linked to them. If will be a running joke to the world both in- and outside cycling if this team gets a green light from the UCI. UCI might as well invite blood centrifuge producers in as sponsors as well...
Would be incredible if this idea will materialize. They can scrap the TOD on the same occasion, even as this year's edition has been allright so far, it always feels a bit provincial.