Recent content by stephenm

Expensive, but not excessively so within the budget of a WT team. Scarce, they have never really fully commercialised. There has never been a body of work that shows a real performance benefit, in fact the studies that show a negative effect are numerous. We weren’t able to show a benefit in...

Comparing one athlete's perceived injuries and crash to another's and drawing a conclusion to suit your very own conspiracy theory. Come on. The surgeon who operated on Froome was very clear about the severity of his injuries. I understand this forum is for people to lay out their doping...

As said on another thread, I visited the team. Looks like a serious and well-resourced operation. With some real commercial talent too. It will be interesting to see them step up from the current level, they certainly seem very committed to occupying one of the super team spots.

This discussion sent me back to my archive and find this blog post from a year ago - https://stephenmoon.com/sponsorship-in-pro-cycling/

I've visited the McClaren cycling operation. Proven, experienced guy in Rod Ellingworth will be developing the team and very good riders already lined up. Professional commercial management behind the scenes. Huge resource in cash terms and access to things like engineering, aerodynamics and...

Yes, I do. I can take our investment into the Ineos deal and give a really accurate ROI over the years as they developed their model. A big corporation would be able to look at a team now and project its model forward based on the investment, and therefore project the future ROI. No doubt at...

The last quote is bang on “cycling at the top level has become too global (and thus too expensive) for smaller local sponsors but, at the same time, is not global enough for big multinational companies.” We are a small company and are in the unusual position of being able to leverage our...

OK. I understand your view is fixed and you won’t change your mind. I have no motive to lie. But I’ll leave the matter alone now.

My comment is based on the relative management skills of the team, it doesn't lead to questions about ethics. It's not my place to list the other companies who were interested, but they were big names. So the question might be can other teams up their game to make their offering attractive to...

I would disagree. Sky now Ineos had more than one interested party, that's a fact. A number of people were minded to pay the sticker price. But only for this team. Which tells you that if other teams can up their game, more big name sponsors may show up.

It would be so easy to get around the salary cap. It's not BS, it's the opinion of thousands of fans across the USA, Europe and Australia. Just because you don't agree doesn't render it BS.

Three great insights/points there - People tend to be fans of Ineos across a lot of geographies. The exception to some extent is the USA where national federations in endurance sports seem to be more valued than teams or individuals. Ineos are still high in the popularity ranking even there...

We have a mix of teams and individuals. We research a range of current and potential assets in a range of sports every six months and can make a reasonable judgement on an athlete, team or sport. Events are more difficult, people tend to want to aspire and therefore having personalities involved...

It’s not correct the team are despised and hated by the vast majority of people. We measure areas such as awareness, trust, like, inspire, etc every six months for the team and some of the riders. The numbers of people who support Team Ineos and their riders are extremely strong across a number...

That’s the key point. At least the amount of the sponsorship cheque will be spent on activating the rights. At least. And then you need to check you did actually get a boost in your brand awareness, but even more importantly some consideration and usage. A well known team principal said on a...