...[Walsh] thinks we're ahead of the curve. But think about it for a sec. We're building long-lasting, trusting relationships with people who are spending a lot of money - Coke, Nike, Subaru. If we're f***ing lying, we can kiss it all goodbye. And if we were lying we'd do some stupid stuff to try to cover it up, wouldn't we? Does anybody think for a second that a secret that big wouldn't come out? Bill Stapleton
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