They did one for the tour de france last year. It worked, but they had a lot of problems, mainly as a result of it being far more popular than they expected so they struggled to get things working. And database issues etc. Those seem to have been ironed out this spring.
For the tour, the paying clients got extra competitions, a pts competition etc, but again it was beset with problems, thats why this spring the people who had premium teams last summer got premium teams this year for free.
I think maybe there should be three tables, a combined one, a premium league, and a standard league, but with prize money on offer to the premium customers, and just glory to the standard league.
I can see his dilemma, to pay cash prizes you need people paying, and people paying expect something in return. Id actually rather see instead of £2.50 for premium teams, it just be flat £1 or $1 entry per team. Whats $1 nowadays.