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Race Radio said:Companies like Cervelo have done a great job at using video to add to brand awareness so I was looking forward to Rapha's effort.
They completely failed. the result was unwatchable. It only reinforces the idea that Rapha is Flemish for poseur.
rolfrae said:The paternoster story is more mythical and "romantic" whereas maybe the story about his rehab would be a bit too medical? And it might have involved too many difficult questions about PEDs too.