Maybe we should ask thousands of years of desert tribes, or the new zealand all backs, or the pure black cycling team, or rapha condor, or endura, or the f1 drivers at sauber, or football (soccer) referees.
Evidence arguing both cases. But i think weve yet to see a cycling in black collapse from heat exhaustion. And how many cyclists have complained of hot thighs from years wearing black cycle shorts/bibs?
An awful lot depends on material, my sky shirt which ive worn a couple of times, its miles cooler than my white pdm shirt, but then my red shirt is cooler than both of them due to its loose nature..
To add to the scientific side. In one test run they found that animals with white plumage dispersed heat better than those with black, BUT, as soon as a wind was introduced to the experiment of around 2m/s the black became more effective at dispersing heat than the white.
Another side of the argument, white reflects the suns heat away from the body, but by the opposide logic, reflects the heat of the body, back ONTO the body. Whereas black may absorb heat from the sun, it also absorbs the heat from the body, and therefore convects it AWAY from the body. That is indisputable. White cloth does not only reflect heat in ONE direction, just as black cloth does not only absorb heat in one direction. Next time you have sunburn, put a white cloth on part of it, and a black cloth on part of it.. see which colour gives the most relief.. The black..