1. It's a winter sport
2. It's a cheap sport that anyone can do and has broad appeal--at least as broad as curling. Total transparency: I like curling. really. Any country in the world can have a team; all they need to practice are cx bikes, boards and mud.
3. It brings a completely new target market and its advertising dollars to the Olympics.
4. It gives the UCI a chance to showcase a "clean" cycling sport and re-invent itself.
Am I crazy?
2. It's a cheap sport that anyone can do and has broad appeal--at least as broad as curling. Total transparency: I like curling. really. Any country in the world can have a team; all they need to practice are cx bikes, boards and mud.
3. It brings a completely new target market and its advertising dollars to the Olympics.
4. It gives the UCI a chance to showcase a "clean" cycling sport and re-invent itself.
Am I crazy?