Two interesting articles were recently posted in the Landis sticky (one in two versions by Colm.Murphy and myself and one by Race Radio) taking a rather more sophisticated approach to understanding the motivations to dope in professional cycling than is common in the media. The first also suggests some possible incentives that might turn the tide against it. One article is by Michael Shermer (author of The Mind of the Market and maybe more pertinently the co-founder of the RAAM)
http://www.latimes.com/news/opinion/commentary/la-oe-0702-shermer-doping-20100702,0,5483079.story
OR
http://www.onlineathens.com/stories/070710/opi_666195861.shtml
the other by Steven Levitt (co-author of Freakonomics and Professor of Economics)
http://freakonomics.blogs.nytimes.com/2010/07/06/doping-in-the-tour-de-france/
I like their analyses of the problem (and find some of Shermer's solutions thought-provoking), but I wonder whether anyone on this forum would care after reading both to ponder what other incentives could be created to motivate riders (and teams or institutions) away from a culture of doping. Testing and banning creates a powerful disincentive, but clearly not powerful enough to halt doping. The benefits of doping, it is argued, are so great that they greatly outweigh the risk of being caught (Levitt) and this risk seems never to increase significantly, despite the best of efforts of anti-doping organisations (the reasons for which have been much debated on this forum).
Ideas anyone? If we assume anti-doping efforts are never going to work on their own (maybe this is wrong, but that's another argument to be had), what novel incentives are there that could make riders believe that riding clean has hidden benefits (or that doping has hidden costs). I can think of some, but I am not an expert on pro cyclists and their motivations...
http://www.latimes.com/news/opinion/commentary/la-oe-0702-shermer-doping-20100702,0,5483079.story
OR
http://www.onlineathens.com/stories/070710/opi_666195861.shtml
the other by Steven Levitt (co-author of Freakonomics and Professor of Economics)
http://freakonomics.blogs.nytimes.com/2010/07/06/doping-in-the-tour-de-france/
I like their analyses of the problem (and find some of Shermer's solutions thought-provoking), but I wonder whether anyone on this forum would care after reading both to ponder what other incentives could be created to motivate riders (and teams or institutions) away from a culture of doping. Testing and banning creates a powerful disincentive, but clearly not powerful enough to halt doping. The benefits of doping, it is argued, are so great that they greatly outweigh the risk of being caught (Levitt) and this risk seems never to increase significantly, despite the best of efforts of anti-doping organisations (the reasons for which have been much debated on this forum).
Ideas anyone? If we assume anti-doping efforts are never going to work on their own (maybe this is wrong, but that's another argument to be had), what novel incentives are there that could make riders believe that riding clean has hidden benefits (or that doping has hidden costs). I can think of some, but I am not an expert on pro cyclists and their motivations...