Social media and prosports are a messy combination although I can see how sponsors interest and athlete's wages can be influenced by "online followers". What wories me is if the One Cycling project gets the green light in some degree, will gambling be "incentivized"? Then, there'll be no difference between horse racing and pro-cycling (not that there's a lot now!)
There has always been gambling on pro-cycling from its earliest incarnation. Gee, they still have the roadside bookmakers at Belgium races. The UCI and teams really should have rules that ban their riders and employees from betting on pro cycling races.