Like it or not Roglič is the Contador of the current generation.I agree, but IMO the sponsor thinks otherwise. I'm talking what can reasonably be expected. Roglic doesn't have the GT results of Contador, either. And isn't likely to win, given Pog's dominance and age. So it's both of those things. Contador had 6 wins in the 2 biggest GTs. Roglic has had at least 3 failed attempts. Also because he's much more likely to crash hard than Pog (2020 Dauphine, 2021 Tour - twice)
I agree that they should give it another go, however.