As long as kids in Europe and elsewhere are being inspired by cyclists, they'll want to emulate their heroes' achievements. What races did their heroes win? The classic European races. Even when this next generation grow up with races like California and the TDU, they'll grow up to a péloton that only cares patriotically about races like this, and in which the classic European races are still considered the most important. Look at F1 for evidence - yes, classic European races are disappearing from the calendar in favour of new venues that have no character, history, that provide dull racing and that no fans turn up to... but what do the DRIVERS want to win? They value a race win at Monaco, Monza, Spa, Silverstone or Interlagos more highly than those at Sakhir, Abu Dhabi, Shanghai and the like. The races at the classic venues are better in quality and attract more fans, while the sport's main infrastructure is in Europe and as a result so are most of the drivers.
I see cycling as being rather similar; the sport's base is, and will forever be, in Europe; as long as the monuments, GTs and most of the teams are based there (even the US ProTour teams have operating bases in Europe). The main thing with globalisation is about improving race infrastructure to create 'flyaway' top races like the way the Japanese and Australian GPs did in F1, and about improving the continental scenes outside of Europe in order to better be a) self-sufficient like the South American scenes and b) better feeder series, for want of a better word, for the big leagues. The big leagues may have more 'flyaway' races than they did in the past (California, Colorado, Quebec/Montréal, TDU etc) but the core of the season will forever be based around San Remo, Flanders, Roubaix, Liège, Giro, Tour, Vuelta, Worlds, Lombardia. All of these races have their relevant warmup events, and those will continue to thrive - Tirreno, Omloop, Scheldeprijs, Flèche, Trentino, Dauphiné, Suisse, Burgos, Emilia - because it's much better to practice for a race in a similar environment and over similar territory, than in wildly different territory. This is why California may work in May but would not work in mid-June, because the Dauphiné is much more viable as Tour training since it's using the same area.
The other thing is that new races seldom have any character and unique charm; they have to find something that works and stick to it. California is a perfect example; it has so much potential to be a good race, but instead of showcase what California has to offer, it wants to ape the Tour. The Tour has become what it is because a) it has the most history and prestige, and b) it is in France, the geography and history of which has caused it to have the characteristics that it has. This is another thing that we should learn from F1 - a lot of the new tracks have come in with certain faddish ideas - "we want a harbourfront section like Monaco, an Eau Rouge-like corner, etc etc". They think that by aping things that people like about other races, this will instantly make them acceptable to the fans. But it doesn't; we want new circuits to have their own character, to be unique, not to be pale imitations of an older, better, more prestigious circuit. And so it is with the "mini-Alpe d'Huez", "similar to Alpe d'Huez", "as tough as Alpe d'Huez" garbage put out about climbs for the Tour of California. The Tour of California should concentrate on being the best possible Tour of California, not on finding things to compare to the Alpe. You know why the Alpe is like it is? Because it's in France. These passes and roads were built at a different time, in a different style, by completely different people. Why does everything have to be a version of something in the Tour? Why would people want to watch a pale imitation of the Tour? California should offer something that is uniquely Californian, that only California can offer. Make the race tougher, not be afraid of not having such huge names, and utilise the geography of the state. There's a ton of potential there, it's just not being used.
My biggest gripe with "globalisation" to date is that it hasn't been globalisation at all, it's been "expanding into the Anglophone markets". The current growth in Colombia and Brazil is their own making, not the UCI's, and Asia and Africa still lag far behind. Where's the golden egg treatment for Langkawi or Qinghai Lake? Why haven't THEY been given the California treatment? Another major problem with that is that a lot of the expansion into the Anglophone markets has come with the boom associated with the rise of Lance Armstrong. Not that that's a bad thing - if you have something hot, then you market it. But we have no idea how the sport will cope when he's gone. In France, Spain, Italy, Belgium, the Netherlands... we know the sport will continue at the same level. Those guys have always loved their cycling. But cycling in the "new" lands (which of course are not new as cycling nations, but in terms of the current boom period are) has been very willing to rely on the Armstrong factor. Look at the TDU. Getting Armstrong in in 2009 caused a huge spike in attendance and viewing figures. But the improvement from 2009-10 was negligible. And so much of the marketing and focus was on Armstrong, that they've neglected to really make much of the audience care about anybody else in the péloton. What then happens when Armstrong retires? Do they drop back to their previous attendance and audience figures? Will that lose them sponsors? These are questions that have to be asked. Is the growth of California as a race a byproduct of the Armstrong factor bringing in sponsors? Hopefully it isn't, and the race can survive and thrive. Much like Germany and Great Britain, interest in the sport seems to be rather contingent on American successes, so if we go through a period where success is hard to come by (say van Garderen or Phinney doesn't live up to his potential - since there's nobody of the same kind of level in the middle age group between Lance's generation who will all retire soon and their generation of youngsters), will the fans still show up to see foreign stars coming around and - unless the race changes somewhat - not really giving a damn?