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Gray Market Bicycle Parts

Since this is making the rounds through all the social media, we should have a thread here.

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Gray Market Bicycle Parts
by Travis Evans on Thursday, December 8, 2011 at 6:35pm

First off, I have tagged many people on this note in order to gain attention. Please "untag" yourself as you see fit. I don't mean to offend anyone. I'm not singling anyone out here, I just thought you might find the subject interesting. Also, please share this note with whomever you please. Thanks.

Yesterday I posted that JRABS will have a new "corking policy": "There will be a 20% surcharge for the initial or re-installation of items purchased through eBay stores or overseas discounters. This fee will not apply to items purchased through any U.S. dealer with a legitimate store front." This posting has stirred up much controversy, which I think is good. This policy will be in effect from this point forward. I will also be adding this line: "we will offer a 10% discount on installation for products that are purchased through us".

Businessdictionary.com defines Gray Market as: Genuine branded goods (called 'gray goods') sold outside of an authorized sales-territory (or by non-authorized dealers in an authorized territory) at prices lower than being charged in authorized sales territories (or by authorized dealers).

Anytime a U.S. consumer purchase products from dealers such as Chain Reaction Cycles & Total Cycling in Ireland, or ProBikeKit.com in the U.K. is buying gray market merchandise. Unfortunately the laws in Europe are quite different, as are the channels of distribution. It has nothing to do with the value of the Dollar vs. the Euro. European bicycle shops buy directly from the manufacturer. U.S. shops buy from a distributor. The distributor buys from either the manufacturer or an importer. Not only is there a mark-up for this "middle man", there are also shipping costs and import tariffs. Instead of charging MSRP, or slightly below it, the aforementioned dealers (and others) have decided that instead of making a good margin on a few products, they would rather make less margin on many products, in order to get there name out. These dealers are able to sell products for far less than U.S. retailers; and in many cases, less than what we can buy the products for from our distributors.

The majority of the time, the consumer has no idea what's going on. They just see that the price is less from these gray-market suppliers and think that it's a great deal. I don't really blame them, as it does look like a good deal.

The most common manufacturer to fall victim to this practice is my favorite bicycle components manufacturer, Campagnolo. As you may know, being a Campy Pro Shop is something that I'm proud of and passionate about. To learn more about Campagnolo, and there current situation in today's global climate, you can go here: http://www.bicycling.com/news/featur...es/italian-job

Everyone knows that the global economy is in great trouble, and jobs are scarce. As some of you may know, I have had to lay off John and Chad, and it's just me here now, trying to keep JRABS in business through the winter. Almost every day I have some sort of gray market product come through here, usually from consumers who have trusted me to work on their bikes for years. I have been doing this since 1986, and even as a little kid before that I was doing mechanical work on bikes for my friends. Basically, it's safe to say that I know what I'm doing. However it's very difficult and frustrating to have these products brought in to me every day when I am just trying to stay in business. To this day, I have not brought home one dime from work since I opened the store in on my 38th birthday (9/13/09) - seriously. One might say "You should be lucky that anybody is bringing you any business at all", and maybe that is correct. However, it goes deeper than just dollars - it's about what's right.

When one buys from these companies they are: a) putting money in the pockets of somebody unknown, b) hurting the local economy, c) getting products with no warranty whatsoever, d) dealing with poor customer service after the sale - try to return something to them e) Could be in violation of U.S. Custom's import tariffs (everything over $2,000 must be reported - I STRONGLY recommend reading this: http://www.cbp.gov/xp/cgov/trade/bas..._purchases.xml

The buyer becomes the importer, and is responsible for all duties paid. The seller could care less. JRABS has reported violators, and will continue to do so. I have to do what I can to protect my business and the local economy. Whenever gray market purchasers complain about the unemployment rate, the value of the dollar, etc. they should look at themselves as being part of the problem. Could you imagine going to your favorite Italian restaurant and when the waiter says "Would you like some freshly grated parmesan cheese?" you pull out your own that you bought online and say "Yes, but I brought my own, so if you don't mind grating it over my plate for me that would be great. I bought this Italian D.O.P. Parmesan Reggiano on the internet." It sounds silly, but it's the EXACT same thing as taking your Italian bicycle parts to the local bike shop and asking them to install them on your frame, when you could have purchased these items from your LBS.

Restaurants charge a "corking" fee for pouring the wine that the customer brought in for the exact same reason that I will charge this extra 20% on top of regular labor rates for gray market purchases. I have absolutely no problem with products that were purchased at another store that plays by the rules, even mail order. I will gladly install these items, or even used items off of eBay, for my regular labor rate. I will reward my loyal customers who purchase their products from JRABS with a 10% discount on labor.

Thank you for taking the time to read this, and I welcome your opinions. I'm just trying to do what's right, enjoy what I do, and keep my business afloat.

In closing, I ask that the next time you consider purchasing from one of these companies, to please consider either my store or another U.S.-based shop with a storefront. All you have to do is ask for the best price.

Thanks again,

Travis
 
Oct 25, 2010
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am I to understand from that post when it is said that he "reports" folks...does he actually mean customers who come to him for work but might have "gray parts"? if so, I can only say pretty interesting business model and I would suggest he sell Shimano so the hari-kari crankset can be added to the gruppo...
 
Mar 10, 2009
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Nothing new here. This is the arrangement that I have with my LBS. I happily pay the labour premium since it costs several grand to properly fit out a pro bike workshop. The guy who owns the lbs has become a friend and instead of fighting changing purchasing patterns has evolved his business model to accommodate them. In fact, we were going to open a workshop/studio/cafe that would have been almost entirely non retail about 2 years ago but have postponed that business plan in the current climate.
The 20% hike in labour will not stop people sourcing grey imports, it's still cheaper to buy outside of the US market. You might end up pricing your workshop out of the market too, then what will you do?
 
The Gnome said:
am I to understand from that post when it is said that he "reports" folks...does he actually mean customers who come to him for work but might have "gray parts"?

I think so. He was not making any money before, and I cannot see him doing any better after informing the world that he will rat his customers out to the G-Men.

The good news is that after telling people this, the amount of gray market parts that is causing him anger problems will decrease significantly, maybe to zero.
 
Oct 25, 2010
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BroDeal said:
I think so. He was not making any money before, and I cannot see him doing any better after informing the world that he will rat his customers out to the G-Men.

The good news is that after telling people this, the amount of gray market parts that is causing him anger problems will decrease significantly, maybe to zero.

LOL and true...I can see it now...guys wondering if those chinese titanium bolts they bought for their crankset to be so much faster will have to worry if Travis picks up on it while changing the tire on their Tri-bike...one has to wonder about folks sometimes...in a talky, insulated community like local bike groups this would go around fast...Travis might rat you out...Travis must want another line of work...
 
Mar 13, 2009
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Here in Australia we have something similar. I recently needed a campag power torque pulled. I don't own the appropriate bearing puller, I approached my local shop who informed me they didn't either, and that they would send it to the campag service centre (or something like that) and to pull a crank would cost 120AUD. To buy this park tool bearing puller via loads of places is about 70AUD and the job takes 5 minute job. I bought the tool and did it myself.
After a quick chat with the mechanic he informed me that I could buy it cheaper than he could, but would be against his agreement with the campag distrbutor in oz for him to buy it in this manner. We then had a chat about all of the issues just raised. I paid the mechanic $10 for his time which included calls to the campag service centre and went home thinking.
I was thinking a try to buy/service model may work. I've noted on these forums before if I use a shops resources I'll pay, whether it be time, or products that they have in stock(clothing for sizing) I'll offer the opportunity to match an online seller(not exactly, but including my "service fee"), if the shop accepts great, if not I'll give them my service fee and bid them good day.
The problem is uneven competition (as always), for example it would be great if you could formalise my service fee, but if other shops don't you lose out. At large change needs to come top down, when the US and Oz can switch to direct from manufacturer we may see some changes, or if all the shops talk to each other and agree how to do business...but I think there are too many shops for everyone to agree.
 
Oct 25, 2010
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This would be similar to dealing with your car...let's say you put an aftermarket oil filter on...and then take it to the dealer for some other repair...and I am not talking warranty here...so the dealer notices this and calls the feds...of course, travis can do whatever he wants...but via his business he must have a death wish...interesting model tho the ratting out your customer base...
 
Mar 10, 2009
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I buy my own tools so that guy can keep his cork :D

Its the annual whine by the LBS spokesman of the week. If everyone balks at his corking fee he'll end up with with the cork...

In these times you can't get too much oil from an empty well, some smart LBS's are going super low budget, working out of some crappy building or even some mobile van.

Time for some restructuring for some.
 
BroDeal said:
I don't know, but I get the feeling that Travis will be joining them very soon.

Yeah, but for the wrong reasons. I hate seeing independents go away.

The guy needs to change his labor rates, or alter his product/service mix. It sounds like he wants his old product/service model to work today and as evidenced by his message, that hasn't been working for a while.

The guy could build out Hong Fu's for instance, or order in a bunch of rims from Hong Fu (just to name one) and build out some well priced wheel sets. Or even buy whole wheel sets from any number of OEM's and flip them. As long as he doesn't try to brand them, he should be good to go.
 
Jun 23, 2009
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Bike shops provide a service to many people but a bike is a very simple machine that anyone can work on. If you are self-sufficient then buy online and save money. If not, don`t buy online and expect travis to install. He has every right to be annoyed by that.

I don`t buy the gray market line - travis should only sell bikes made in his home state if he feels that way.
 
biker77 said:
I don`t buy the gray market line - travis should only sell bikes made in his home state if he feels that way.

The gray market has nothing to do with where stuff is made. It is bike shops not being able to buy at wholesale for a price that internet retailers are selling to the public. Add in required margin to cover the cost of operations and the shop is screwed. It is a valid complaint.

The only thing his new approach will do is drive away the service business of those that buy online. He should raise his prices and give select customers a bro deal.
 
Jul 17, 2009
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Are we talking economic principal and moral values again brodeal?

is it unfair when an importer finds an overstocked foreign distributor who wants to unload large volume for pennies on the dollar?
 
Boeing said:
Are we talking economic principal and moral values again brodeal?

is it unfair when an importer finds an overstocked foreign distributor who wants to unload large volume for pennies on the dollar?

We are talking common sense, which seems to have escaped you. Unless the industry's goal is to get rid of LBSes then it has an unhealthy business model.
 
Jul 30, 2010
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BroDeal said:
The gray market has nothing to do with where stuff is made. It is bike shops not being able to buy at wholesale for a price that internet retailers are selling to the public. Add in required margin to cover the cost of operations and the shop is screwed. It is a valid complaint.

The only thing his new approach will do is drive away the service business of those that buy online. He should raise his prices and give select customers a bro deal.

I am a career mechanic and have worked in the industry for nearly 20 years. It is unbelievably frustrating that customers can buy stuff like wheels and componants cheaper than I can. A friend recently bought a new Ultegra group for 50 dollars less than I can. I can't support Travis' approach, but I identify with his frustration. Trying to find a way to make a bike business work around that is difficult to say the least.
 
Boeing said:
Are we talking economic principal and moral values again brodeal?

is it unfair when an importer finds an overstocked foreign distributor who wants to unload large volume for pennies on the dollar?

Not what's happening. UK mailorder places are going direct to manufacturers, with CASH, and getting what they want at prices they want. Manufacturer makes $, reseller in UK does too. Manufacturer needs to decide whether or not to support these places(BIG $ BTW) or the US distributors. The UK places arebn't going away any time soon.

Add to that unrestricted OEM resale. Bike manufacturer A buys 15,000 ultegra groups at screaming low OE prices..the manufacturer then resells 1000 of them, at a profit, to the UK MO outfit, who pays cash.

Money talks these days of economic uncertainty. I am sure Campagnolo is happy to get a little less margin but sell many more groups/components.

Same for Continental, Vittoria, Verstein, Michelin, etc......
 
This is not a Grey Market.
Grey Market implies something dodgy that the OEM's didn't intend.
This is perfectly legal retail delivering cheap prices to consumers.
Why should I pay twice the price for everything at the LBS?
 
Mar 19, 2009
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Polyarmour said:
This is not a Grey Market.
Grey Market implies something dodgy that the OEM's didn't intend.
This is perfectly legal retail delivering cheap prices to consumers.
Why should I pay twice the price for everything at the LBS?

By definition it isn't a gray market, but many of the unfair business practices that go along with it are. You can blame the OEM's on this one, they're after money, who ever buys the most wins. I learned the hard way when I was importing OEM carbon rims from Taiwan, they basically raised price and MOQ on me in one fell swoop.
 
Polyarmour said:
This is not a Grey Market.
Grey Market implies something dodgy that the OEM's didn't intend.
This is perfectly legal retail delivering cheap prices to consumers.
Why should I pay twice the price for everything at the LBS?

shimano has curtailed unrestricted OEM a great deal. Campagnolo has a long way to go.

That's why it's called 'gray' rather than 'black'. These MO places that rely on volume(and YOU) are going to continue. When manufaturers curtail unrestricted OEM resale they will go away.

If that volume goes down they will fall like a turd outta a tall moose.
 
Aug 13, 2009
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Bustedknuckle said:
Not what's happening. UK mailorder places are going direct to manufacturers, with CASH, and getting what they want at prices they want. Manufacturer makes $, reseller in UK does too. Manufacturer needs to decide whether or not to support these places(BIG $ BTW) or the US distributors. The UK places arebn't going away any time soon.

Add to that unrestricted OEM resale. Bike manufacturer A buys 15,000 ultegra groups at screaming low OE prices..the manufacturer then resells 1000 of them, at a profit, to the UK MO outfit, who pays cash.

Money talks these days of economic uncertainty. I am sure Campagnolo is happy to get a little less margin but sell many more groups/components.

Same for Continental, Vittoria, Verstein, Michelin, etc......

I have to wonder if Campagnolo is seeing any incremental increase in sales. It appears the strategy is only cannibalizing off the US based market.

I know a lot of people who ride Campy and they all get their stuff from the UK. I can't image that is good for North America's business. If TK had hair he would be pulling it out
 
Race Radio said:
I have to wonder if Campagnolo is seeing any incremental increase in sales. It appears the strategy is only cannibalizing off the US based market.

I know a lot of people who ride Campy and they all get their stuff from the UK. I can't image that is good for North America's business. If TK had hair he would be pulling it out

Campagnolo puts US dealers in a tough spot. They have a resale price maintenance agreement with the dealers. Dealers are requested to sell Campy at MSRP. We can thank the US Supreme Court for their decision in Leegin for that one, which made resale price maintenance no longer per se illegal.

MSRP Campy SR 11 with Ti is, what, $3100?
From the UK, you can find it for $2100 + shipping. No customs duties on full groups.

Shimano does not have such an agreement but Di2 from the UK is cheaper than QBP in the States.