Ease up there tiger, there are a few types of rider who go all-out when buying a road bike and not all of them are D-bags.
You own an awesome Colnago that was top of the line when it was released because (I assume) you wanted a truly nice bike after owning a string of bikes that weren't quite what you wanted. You now own your dream bike, and you obviously appreciate the difference. No one will begrudge you buying that high end bike when you know what you are getting and how much you are spoiling yourself.
However, there are riders that do have to "keep up with the Jones'" I'm sure a lot of us have seen them before. I remember at the startline of the Noosa Century this year there was a guy (in his late 40's) I spoke to who had just bought a Pinarello Dogma, brand spanking new a month earlier and it was the first bike he'd owned since he was 14. Why that bike? Two of his friends owned Pinarellos and he had to keep up
That's what Damiano is talking about.