I tingle w excitement at the idea of talent participating outside the UCI and AOC framework and a company like Amazon could fund races w purses substantially higher.. With real interaction there is no reason not to have crowd sourced prizes available for mountain passes or intermediate sprints.. I would gladly put up a little money using PayPal or Google pay or Apple pay to shake up a race..and already you can see in the past few years teams have gone in a completely different direction for promotion and producing movies and social media videos about the team and team life..videos in the bus,hotels, training camps,ect..and all increasing brand awareness..Interesting comment from Pete Kennaugh on todays podcast. Said he was at a gig with Bessel Kok who is part of the 80% ownership of Quickstep team along with Bakala. Extremely wealthy. Pete said the discussion was around them and other teams creating a new cycling league along the lines of motogp consisting of super teams and every rider races every race. This might well explain this merger being preparation for that happening. Quite the twist!