I thought F1 was dead and gone but Drive to Survive tarted it up. Now half the girls in my son’s lycee are fans.Ok but cycling is a niche sport globally. You follow it, either because you practice it or your dad watched Hinault and your grandad Gimondi. Now they need to render cycling sexy for a youth that wouldn't dream of suffering, let alone on a domestique's wage, compared to football.
Cycling could do the same. Every race has a dramatic arc. This year’s Vuelta was basically made for TV.