• The Cycling News forum is looking to add some volunteer moderators with Red Rick's recent retirement. If you're interested in helping keep our discussions on track, send a direct message to @SHaines here on the forum, or use the Contact Us form to message the Community Team.

    In the meanwhile, please use the Report option if you see a post that doesn't fit within the forum rules.

    Thanks!

Longest running sponsors and teams

May 6, 2009
8,522
1
0
Visit site
With the news that Cofidis have renewed their sponsorship for another two years, which should take them to the end of 2012, that will give them 16 years in the sport as a sponsor of a team (they started in 1997, and made famous by their support of Lance when he was diagnosed with cancer, and then when it looked that Lance would not survive, they punted him, at least that is what he wrote in his book). Other then Cofidis, surely Rabobank would have to get the nod of longest running sponsor, but I could be wrong. Any others?

Just so people don't get confused, Caisse d'Epargne don't count as one of the longest running sponsors since they have been involved since 2005, but they count as one the longest running teams, since they have been in the peloton since 1980 (Reynolds, Banesto, iBanesto.com, Illes Balears-Banesto, Illes Balears-Caisse d'Epargne), since the Caisse d'Epargne bank took over title sponsorship. They have all been title sponsors whilst José Miguel Echavarri ran the team until his retirement.

T-Mobile sponsored a team for around 15-16 years, but have lived on as Team Highroad, Columbia-Highroad, and HTC-Columbia. They are also in the running for longest teams. Also, I should stress, this currant Astana team, is actually different from the Astana that briefly took over when OP forced Liberty Seguros to cancel their sponsorship of the team. Once they had got rid of Manolo Saiz, a new Astana team was formed under Marc Biver, and then ran by the Hog, and you know the rest. It can be quite confusing. The Liberty Seguros that sponsored a Portuguese team up until last year, is again different from the team that sponsor Saiz's team.
 
I was going to say Lampre but I believe their sponsorship may have been interrupted briefly.

Quickstep if I'm not mistaken was formerly Mapei so I guess that puts them in similar consideration with Caisse D'Epargne/Banesto/Reynolds.

Euskatel Euskadi has been in existence for a while. I believe they started as simply Euskadi.

Liquigas left the sport as a primary sponsor and came back.

Lotto has been with the sport for quite a while. I remember as far back as Andre Tchmil Paris-Roubaix win in the 90's. They have to be up there among the longest running although they've had co-sponsors for a number of years.

But you mean as the primary sponsor, uninterrupted, right?
 
I think Rabobank is the longest running main sponsor. Rabobank started its sponsorship in 1996. The team originates from the split of the TI-Raleigh team between Peter Post and Jan Raas in 1984. Team Rabobank is what evolved out of the Jan Raas branch. As a team, it has existed for 27 years, with Rabobank as its main sponsor for 15 years.
 
Sep 21, 2009
2,978
0
0
Visit site
Kelme run a team as the main sponsor from 1980 to 2003. It was the oldest sponsor in the pro peloton at the time they left.

Euskaltel-Euskadi has been around since 1994 with different main sponsors.
 
Jul 2, 2009
2,392
0
0
Visit site
Michele said:
I thought Kelme was the longest running sponsor involved with cycling (as 1st or 2nd).

Peugeot. 1901*-1914 and 1922-1986 (and then three more years as Z-Peugeot). At least 77 years. No-one else comes remotely close to that.

*Possibly earlier.
 
Mar 18, 2009
4,186
0
0
Visit site
In terms of sponsors, Rabobank has been around a year longer than Cofidis. 1996.

Lampre have been around longer, but not always with the same team. In 2005 they switched to the team previously known as Saeco. A rare case of a sponsor switching teams (and taking a few riders with them).

In terms of longest running team, Lotto's been around since 1985, Rabobank since 1984 and Caisse since 1980.
 
Of the current pro péloton, the longest running continuous sponsor is probably Lotto. The longest-running team is the team that is presently Caisse (dating back to 1980 as Reynolds), and I think Rabo is next (having started as Kwantum in 1984, though many of their riders were from TI-Raleigh, which goes back even further to 1974 or so - though they're not quite as similar as De Rosa-Stac Plastic and Colnago-CSF Inox, both of which are - in the eyes of the official paperwork if nothing else - completely separate entities from LPR Brakes and CSF-Navigare. There is a strong case to say that Rabo are actually an older team because of this).

There are some pretty hardy sponsors out there - Liberty Seguros now sponsor an amateur team after being driven out of the Pro péloton and then out of the Continental péloton too; and LA Aluminios used to co-sponsor Liberty Seguros Continental, then became title sponsors of another dubious team, and now have taken over as lead sponsors of Paredes...
 
Libertine Seguros said:
Of the current pro péloton, the longest running continuous sponsor is probably Lotto. The longest-running team is the team that is presently Caisse (dating back to 1980 as Reynolds), and I think Rabo is next (having started as Kwantum in 1984, though many of their riders were from TI-Raleigh, which goes back even further to 1974 or so -

TI Raleigh morphed into Panasonic though, of you follow Peter Post. Kwantum was set up as a vehicle for some TI dissidents - Raas et al - and the rivalry was huge.

Atala sponsored a team in Italy for a long time - winning the Giro in 1912. Not sure when they packed up - not too long ago - nor if they were in continuous sponsorship....
 

TRENDING THREADS