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Darryl Webster said:My first reaction to that is the " everybody" doped defense has just stepped up a notch !
It`s no longer about denial, its about damage limitation.
Gotta somehow keep Livestrong.com viable.
In the long haul thats his banker.
It`s wort noting that Livestrong, though a play on his name it`s only is that if you know of lance.
Thus as a branding it`s life expectancy isn`t dependant on Armstrong.
Oldman said:I suspect the brand's value is diminishing as we speak.
Oldman said:I suspect the brand's value is diminishing as we speak.