Oldman said:
I suspect the brand's value is diminishing as we speak.
Totaly agree..the question is how low will it go?
Its a very strong ( no pun intendended) branding that , as a play on "Live" an "strong" transends any link to Armstrong and as a word plays particulery well to the " my body is a temple" high income "yoo, ha" type.
Sadly, thats a lotta peeps!.

Exspect to see less and less mention of Lance on the Livestrong.com site

I`ve never looked at it much so I woundnt know if thats already the case?