I'm sorry, but it represents the same narrow view of cycling the US press and therefore populace has: There's only one cycling race in the world...There's only one US cyclist...Talk of doping.
What's new here?
You'd think SI would want to develop the sports they cover rather than rehash the old tired line that fills pages. With their approach, where's cycling going to be when Lance retires again (note what's left above)?
On SI.com, cycling is covered under More right there with Canadian Football, Cricket, Horse Racing, Women's Basketball, Track and Field, and Olympics. I have nothing against these sports.
When you go to Cycling you find 4 wire articles on Lance's latest, about 7-8 articles on Astana, Giro in DC, Vuelta route, and TdU, and then 10 articles on doping or tax evasion.
Take them seriously when Swimsuit isn't a sticky at the top of the page.