Most Laughable Marketing BS Ever

[BroDeal]

Check this out. A "low friction" saddle.

http://velonews.competitor.com/2011...-monolink-saddle-and-monolink-seatpost_158509

"Selle Italia claims that these saddles can save 10-15 seconds at “full speed” (45km/hour) over 5km by reducing friction between a rider’s thighs and the saddle. That’s 35-40 watts."

It is a mere $630 for this wonder of a saddle/post, Everyone should take advantage of a bargain like that.

 

[Boeing]

low friction for fat guys I guess. But how do I keep my thighs from rubbing on the saddle bag?

 

[BroDeal]

low friction for fat guys I guess. But how do I keep my thighs from rubbing on the saddle bag?

My new teflon coated seat bag will fix you right up. It's only $250.

 

[Boeing]

My new teflon coated seat bag will fix you right up. It's only $250.

do I get a water bottle?

 

[Martin318is]

so if you ride on that saddle, what happens if you sit up no hands? do you slide right off the front (or back) and crash?

 

[dsut4392]

Check this out. A "low friction" saddle.

http://velonews.competitor.com/2011...-monolink-saddle-and-monolink-seatpost_158509

"Selle Italia claims that these saddles can save 10-15 seconds at “full speed” (45km/hour) over 5km by reducing friction between a rider’s thighs and the saddle. That’s 35-40 watts."

What is a mere $630 for this wonder of a saddle/post? Everyone should take advantage of a bargain like that.

35-40 watts and it wouldn't take long to melt your lycra shorts onto your balls.

 

[BroDeal]

35-40 watts and it wouldn't take long to melt your lycra shorts onto your balls.

That is what accounts for the extra speed. Your peen heats up and you go like a scalded cat.

 

[simo1733]

Check this out. A "low friction" saddle.

http://velonews.competitor.com/2011...-monolink-saddle-and-monolink-seatpost_158509

"Selle Italia claims that these saddles can save 10-15 seconds at “full speed” (45km/hour) over 5km by reducing friction between a rider’s thighs and the saddle. That’s 35-40 watts."

It is a mere $630 for this wonder of a saddle/post, Everyone should take advantage of a bargain like that.

Brilliant!I'm going to get me one of them saddles and those bibs that decrease your lactic acid build up by 40%.
Then maybe I can get off the roids and my nuts will grow back to their normal size.

 

[Oldman]

That is what accounts for the extra speed. Your peen heats up and you go like a scalded cat.

Of course any TT rider capable of generating huge watts is going to be sitting on his peen or any part of the saddle...I'm only using the last inch so I must not qualify for this level of equipment.

 

[MR_Sarcastic]

A "low friction" saddle makes as much sense as a 16 pound bike for 95% of riders. When you have a set of people with more money than brains, you can sell all sorts of silly things.

 

[RDV4ROUBAIX]

From Castelli -

This is the same Aero Race Jersey that wins races with the Cervélo TestTeam—the fastest jersey in the peloton. Only the colors have changed. Two-thirds of aerodynamic resistance is created by the rider, so even the smallest gains here can make a big difference. In wind tunnel testing, the Aero Race saved 10 watts when riding on the hoods at 40km/h (25mph). That translates into 40 seconds saved every hour compared to a standard jersey. So either you can ride faster or with less effort—your call.

 

[Boeing]

ceramic headsets help me counter steer faster like a mofo

 

[on3m@n@rmy]

Check this out. A "low friction" saddle.

http://velonews.competitor.com/2011...-monolink-saddle-and-monolink-seatpost_158509

"Selle Italia claims that these saddles can save 10-15 seconds at “full speed” (45km/hour) over 5km by reducing friction between a rider’s thighs and the saddle. That’s 35-40 watts."

It is a mere $630 for this wonder of a saddle/post, Everyone should take advantage of a bargain like that.

Yeah, I've seen these things. You are absolutely right, the low friction claim is fiction marketing BS at it's best. The real feature of this saddle is the greater fore/aft adjustment that is possible. They made small mention of it in the article, secondary to the low friction bull spit. I don't see the need for the extra adjustment though... maybe that's why Selle has come up with this low friction/time saver claim.

 

[purpletezza]

Most Laughable Marketing BS Ever:

"laterally stiff and vertically compliant"

How many times have you read that in a carbon bike review? This is the big claim to fame for carbon frames.

But how does it ride?

 

[purpletezza]

From Castelli -

This is the same Aero Race Jersey that wins races with the Cervélo TestTeam—the fastest jersey in the peloton. Only the colors have changed. Two-thirds of aerodynamic resistance is created by the rider, so even the smallest gains here can make a big difference. In wind tunnel testing, the Aero Race saved 10 watts when riding on the hoods at 40km/h (25mph). That translates into 40 seconds saved every hour compared to a standard jersey. So either you can ride faster or with less effort—your call.

It cannot be the fastest. Why? Everybody knows that RED goes faster and Cervelo kit is BLACK. Definately marketing BS!

 

[Bustedknuckle]

Check this out. A "low friction" saddle.

http://velonews.competitor.com/2011...-monolink-saddle-and-monolink-seatpost_158509

"Selle Italia claims that these saddles can save 10-15 seconds at “full speed” (45km/hour) over 5km by reducing friction between a rider’s thighs and the saddle. That’s 35-40 watts."

It is a mere $630 for this wonder of a saddle/post, Everyone should take advantage of a bargain like that.

Just like the sram TT shifters that stay forward, into the wind all the time will increase your speed by nano seconds. Marketing run amok.

 

[Suedehead]

My favourite:
Nicol says that while Oval Concepts continues to offer all of its bars
and stems in both diameters, all of his sponsored teams have opted for
the smaller size, saying they're well proven to be both strong and
stiff enough for professional racing. More important to the teams,
says Nicol, is the smaller size's lighter weight and reduced frontal
area.
"The difference is fashion versus performance," he said. "Oval
Concepts makes all of our bars available in 31.8 and 26.0 - the market
demands it, so we do it. For mountain bike it makes some sense and it
looks good - going 25 kilometers per hour. For road bikes it is a bad
idea [and] for TT/triathlon bikes it is really ridiculous."

 

[Polish]

Brooks Saddles...

"Shapes to Your Body"
"Cool in Hot Weather"

 

[BroDeal]

Speaking of Colnago, who remembers their twin downtube design? What a useless "innovation" that was.

And then there was GT and their "triple triangle design". Man, did they have a load of crap touting that.

 

[Bustedknuckle]

Speaking of Colnago, who remembers their twin downtube design? What a useless "innovation" that was.

And then there was GT and their "triple triangle design". Man, did they have a load of crap touting that.

BiTitan(titanium) and Carbitubo(carbon). Rominger raced a carbitubo in the 90s against Indurain.

 

[runninboy]

Speaking of Colnago, who remembers their twin downtube design? What a useless "innovation" that was.

And then there was GT and their "triple triangle design". Man, did they have a load of crap touting that.

I know it seems like BS but i really felt the triple triangle added stiffness.
Previously my bikes had been more like noodles. I liked the geometry and it fit just right. I thought it was the triple triangle but it was probably the geometry. they were pretty good on customer service for me , During a race a guy took me down hard just as we were winding it up for the sprint, My front wheel went hard into the curb and also a fire hydrant and ruined the head tube.Someone told me GT had a warranty, so i called them( i bought the frame second hand at a race for 100 dollars) i told them the whole story and they still sent me an 853 frame for only $150.
I still have that bike it is pretty nice.

 

[Notso Swift]

Shogun use t use the triple triangle as well, back when they had decent bikes built in Japan in the late 80's
I quite liked the aesthetic of the Parallel lines

 

[ElChingon]

Speaking of Colnago, who remembers their twin downtube design? What a useless "innovation" that was.

And then there was GT and their "triple triangle design". Man, did they have a load of crap touting that.

I still see those, not many but they do pop out. I am still looking for one in my size, its more of a collectors item in my book.

Now if they could do the twin downtube with the split chain stay

 

[gregod]

Check this out. A "low friction" saddle.

velonews review

"Selle Italia claims that these saddles can save 10-15 seconds at “full speed” (45km/hour) over 5km by reducing friction between a rider’s thighs and the saddle. That’s 35-40 watts."

It is a mere $630 for this wonder of a saddle/post, Everyone should take advantage of a bargain like that.

All marketing is hyperbole, but I have one of these and it made a noticable difference for me. If you have money falling out of your pockets and like SLRs, then buy one. If the SLR doesn't fit you, give it a pass.

 

[BroDeal]

All marketing is hyperbole, but I have one of these and it made a noticable difference for me. If you have money falling out of your pockets and like SLRs, then buy one. If the SLR doesn't fit you, give it a pass.

Did you gain 40 Watts?