I thought this could use it's own thread since I've seen it pop up in other discussions.
I believe one of the main reasons we are seeing/hearing more nationalist behavior on the part of the press and fans in general is mostly due to lack of long term team sponsorship and good club ownership (poor branding). With so many sponsors being scared off by the negative press that cycling has brought upon itself over the last couple of decades there hasn't been a team that has been around long enough to develop a loyal following. If we STILL had Molteni, Peugeot, Kas, La Vie Clair, Mapei, Carrera, Renault Elf, 7-Eleven etc... and riders didn't switch teams as often then this wouldn't be an issue. Team Sky have brought it upon themselves to be proudly British which isn't a bad thing but what could be seen as a problem is exclusivity. The 'all in for Wiggin' approach to get one for Britain in an Olympic year held in Britain is probably a bit much for a lot of people.
When I think of the type of cycling brands that I have either been loyal to or respectful of for a long time I think of Campagnolo, Shimano, Bianchi, Colnago, Pinnarello, Cervelo, Rapha, Raleigh etc.. They all have a strong history in cycling and can break through barriers while still being proudly Italian or French or English.
So to summarize I believe the problem of nationalism in the press and fans in pro cycling over the past couple of decades is due to poor business on the part of professional cycling teams and their inability to create a brand that is tested over time. The reasons are too numerous to count and many will put this discussion firmly in the Clinic but that's not the intention here.
As a discussion point does anyone here have a loyal brand that they follow in cycling and why (especially if it is a team)?
I believe one of the main reasons we are seeing/hearing more nationalist behavior on the part of the press and fans in general is mostly due to lack of long term team sponsorship and good club ownership (poor branding). With so many sponsors being scared off by the negative press that cycling has brought upon itself over the last couple of decades there hasn't been a team that has been around long enough to develop a loyal following. If we STILL had Molteni, Peugeot, Kas, La Vie Clair, Mapei, Carrera, Renault Elf, 7-Eleven etc... and riders didn't switch teams as often then this wouldn't be an issue. Team Sky have brought it upon themselves to be proudly British which isn't a bad thing but what could be seen as a problem is exclusivity. The 'all in for Wiggin' approach to get one for Britain in an Olympic year held in Britain is probably a bit much for a lot of people.
When I think of the type of cycling brands that I have either been loyal to or respectful of for a long time I think of Campagnolo, Shimano, Bianchi, Colnago, Pinnarello, Cervelo, Rapha, Raleigh etc.. They all have a strong history in cycling and can break through barriers while still being proudly Italian or French or English.
So to summarize I believe the problem of nationalism in the press and fans in pro cycling over the past couple of decades is due to poor business on the part of professional cycling teams and their inability to create a brand that is tested over time. The reasons are too numerous to count and many will put this discussion firmly in the Clinic but that's not the intention here.
As a discussion point does anyone here have a loyal brand that they follow in cycling and why (especially if it is a team)?