New Jerseys - 2022 Season - TeamKits-Maillots-Tricots-Tenues

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The message: "elevate the voices, triumphs and struggles in women’s cycling "
The means: View:

Because nothing speaks of the issues of women's participation in sport with more gravitas than a goofy looking dragon.

I don't believe in capital punishment, but for crimes of working in PR, I might make an exception.
That little dinosaur looks very happy for some reason. Might be what he just got his hands on ;)