Arnout said:The only thing slightly interesting about all this is that we see a car company sponsoring a cycling team. That's a first I think (not counting Peugeot as they made bicycles as well).
Of course we have Skoda with a fairly strong commitment in providing material and some sponsorship, but this is interesting.
...and Citroen were a co-sponsor of La Vie Claire in 1984 or 1985?
In MTB, there was Volkswagen-Trek and Volvo-Cannondale. Subaru was involved in the early '90s with a team Armstrong was in and later was a personal sponsor and maybe a USPS/Disco co-sponsor.
FIAT sponsored Eddy Merckx's team in 1977.