Is it just the local Belgian Lidl importer sponsoring Trek, as I've seen nothing from other Lidl importers in regards to the new sponsor deal. Similar to Ford in France sponsoring Rockrider MTB, rather than Ford Europe.l
it cant be, surely they wouldnt have enough money for it alone ?
Segafredo were reportedly funding 40ish% of Treks budget, which for the mens team is going to be roughly a 7-10million dollars cost, and the womens team (who at the time Trek said it was due to Segafredos funding that allowed them to create the team in the first place) are also supposed to be the best funded, which probably adds another 2-4million on top at least as their costs are ballooning year on year.