The bookmakers will put him as one of the favourites and then the journalists will report that.Favorite of what? When he proved something in a grand tour? How do you know that he is a grand tour gc rider?
He never proved something in a grand tour to be a favorite, so he's got no pressure.
If he goes to the giro and make a top 10, prove something, then it's a great result for him.
Same thing afflicted van Aert in the biggest one day races this past season.