If the team management, Merida, Rudy Project and Sportful want to do the smart thing, they would get Dennis in and ask what he likes about the non sponsor equipment and use him as a resource to improve their own products. If they can get everything to a point where he's happy to use it, every Fred with $$$ to spend is going to look at their products first because it was developed with someone who is so demanding on equipment. Triathletes in particular drool over any equipment advantage they can get.IMHO they should let him go like Sunweb did for their top stars as long as they dont have any cost involved. That way both are happy. 2020 being olympic year, i doubt he wants to screw it up by not being alllowd to race
Another point - if Dennis is this unhappy with the sponsors equipment, imagine the hissy fit Cavendish will have. They ain't seen nothing yet.