http://www.usatoday.com/sports/columnist/brennan/2010-07-21-lance-armstrong_N.htm
"His is one of the most inspirational stories of this generation, so it would be beyond disappointing," said David Carter, executive director of the University of Southern California Sports Business Institute. "His story is as compelling as it gets on and off the bike, so his deceit would be legendary. Folks who have suffered from physical issues, who have more invested in him as a beacon of hope, would be quite personally disappointed. His fall would be absolutely amazing."
"His is one of the most inspirational stories of this generation, so it would be beyond disappointing," said David Carter, executive director of the University of Southern California Sports Business Institute. "His story is as compelling as it gets on and off the bike, so his deceit would be legendary. Folks who have suffered from physical issues, who have more invested in him as a beacon of hope, would be quite personally disappointed. His fall would be absolutely amazing."