Imagine you are hosting a party at your house. You serve lots of food, drinks, music and all your guests are enjoying your party. Then a night club shows up at your house with lawyers and documents to tell you that you need to shut down your party and your guests must leave because the night club is having it's own party. Then they say to you and all your guests, "You are all welcome to attend our party. Here's the address." I'm not going to that party.
Instead of supsending velogames, ASO could have partnered with velogames. Or just leave it alone. What possible damage could velogames have done? I organize sports pools(World Cup, Euro Cup, NHL) at work. The result is it generates interest in those sports. The local pub certainly profits. How does suspending a fantasy cycling game generate interest in the tour? What's next? ASO will shut down bike tours during the tour? Cycling fans who want to follow the stages on their bikes will need to do so using the ASO sponsored bike tour?