It's something we've kind of copied from Brazilians over time. As you know their football stars have long been known on a first name -- or nick -- basis (Pele, Zico, Ronaldo, Romario, Juninho, Roberto Carlos, Cafu, Kaka et al) -- so now you have the likes of Raul, Iker, Xavi, Xabi, Isco etc. But...