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A Silver Lining to the Contador Bust?

Mar 17, 2009
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Polish said:
The Contador Bust may end up helping the Livestrong Charity - according to the author of this article:

"For once, maybe Armstrong is happy to have Contador, a fierce rival last year, bump him out of the headlines. The Spaniard could wind up making doping seem so common that he diminishes the blowback of future charges against Armstrong."

http://www.fastcompany.com/1693759/lance-armstrong-livestrong-alberto-contador-doping
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So how does an offence being commonplace make it less of an offence?