Ads that make noise

I understand Cyclingnews needs ads, that no problem. But everytime I open a new page, one or two ads play stupid and annoying jingles. Surely that's not the way it is intended?

If this aint fixed soon I'm gonna have to use an adblocker.
 
Nah I realize that I represent value for Cyclingnews as long as they can show ads (although of course my awesome posts also attracts new users on a regular basis) more or less. So I'm perfectly willing to put up with some non-intrusive ads but yeah, at the moment I can't enjoy either silence or my own music when browsing the forums.