Freddy's Choice Balms
"As head soigneur for Discovery, US Postal, Motorola, and 7-Eleven, Freddy Viaene is considered the best in the business."
Freddy Viaene, from Izegem in Belgium, has been with the US Postal Team since its inception and with the Motorola, and 7-11 Cycling Teams prior to that. His five years of study educated him in all aspects of sports massage and nutrition. He is also a certified personal trainer. Freddy has worked with major cycling figures for over 17 years.
As head soigneur for the US Postal Team, he manages a crew of three and is responsible for keeping the team in winning condition while they are training and racing. Top cyclists have learned that proper massage with the right combination of ingredients is their secret weapon in maintaining injury free condition during grueling races and, particularly, the Tour de France.
An important part of maintaining muscles in top condition and injury free are the balms applied before, during, and after training and racing sessions. Freddy has developed his own balm formulas for all riding conditions. He brought these proprietary formulas to SportsBalm, Europe's premium muscle care brand, and carefully supervised the process of creating Freddy’s Choice to ensure that it met his strict specifications.
The result is a line that brings together all of his experience in producing winners. Now, Freddy's Choice is available to all athletes - cyclists, runners, swimmers, triathletes - as well as massage therapists and personal trainers.
Freddy’s Choice doesn’t stop at the skin. It is scientifically designed to penetrate deep into the muscles to warm, protect and repair and keep you in shape to achieve your personal best.
These products are carefully chosen to protect against conditions that most often slow an athlete—heat, cold, sun, chafing, and after-event muscle repair. They contain natural herbs that people have known and trusted for centuries. Science based on muscle therapy is just as important as nutrition in maintaining and improving performance, a fact well known among top athletes.