top 10 (salaries only)
Pog: €6 million
Rog: 4.5
Vingo, MVDP: 4
WVA: 3.5
R.EV: 2.8
Pidcock, A. Yates: 2.7
Bernal, C-Rod: 2.5
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Pog: €6 million
Rog: 4.5
Vingo, MVDP: 4
WVA: 3.5
R.EV: 2.8
Pidcock, A. Yates: 2.7
Bernal, C-Rod: 2.5
La Gazzetta notes that its estimates refer only to the salaries paid to riders by their teams and their report does not calculate additional earnings from sponsorship and appearance fees.
In addition to his salary from UAE Team Emirates, Pogačar also has endorsement deals with DMT shoes, Met helmets, Enervit nutritional products, Croatian water brand Jana, American home tech company Plume and the Slovenian tourism board.
Pogačar’s agent Alex Carera told La Gazzetta that his client would also open Chinese social media accounts in 2024, though he reportedly turned down a sponsorship offer from a Chinese telecommunications company late last year.
“No athlete in my career has had such a strong appeal to brands,” Carera said. "In cycling, Pogačar can be seen as the most universal, the most versatile, the one with the greatest communicative reach.”

Tadej Pogacar tops list of peloton's highest earners
La Gazzetta dello Sport estimates Slovenian is WorldTour's best-paid rider ahead of Roglic and Vingegaard
