Granville57 said:In terms of "sponsorship," I never understood why the USPS didn't take advantage of the commercial opportunity outside of having their logo attached to the team.
Consider their oft repeated motto,
"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds"
I can't imagine a more appropriate theme to be intertwined with a pro cycling team. However, I never once saw a single commercial featuring the team in all those years. I know they filmed at least one, with Landis and other riders (I believe Robbie Ventura as well) but I never saw it.
They made a few lame "guys on bikes delivering mail" commercials. It was as stupid as one can imagine a USPS commercial starring bike racers might be.