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Étoile de Bessèges 2025 February 5th - 9th

Page 15 - Get up to date with the latest news, scores & standings from the Cycling News Community.
Postscript to the race from Inner Ring blog -
https://inrng.com/2025/02/fading-stars/#more-45537
Brittle model
To explain the threat, small races don’t sell TV rights. They pay to have the event filmed and the going rate is typically €50,000 per day but the idea is this brings in sponsors who get visibility, the coverage appeals to more teams and so creates a virtuous cycle. This can work in reverse as if there’s a spontaneous cancellation then the TV producers will still bill but the sponsors won’t pay and nor may host towns and so the event is done for.
A specific solution for Bessèges could be to rename the race. It’s really become a tour of the Gard department and rebranding it as such could bring in more political support. But how much remains to be seen, it’s easy to type a suggestion. Actually getting politicians on board is much harder, and we’ve not talked about the cuts to French local government that are coming so good luck getting more funding.

More resources could help, more police, more road closures. Or if this isn’t possible then a different route. Or a circuit. Or no race… and this is the ultimate concern because if small organisations lack the clout to get backing like sufficient police resources, closed roads and cash to meet raised requirements then they’re done for and this applies to many races far from Bessèges. Many races have quietly vanished but this trend looks set to accelerate.
 

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