Article: Lance Armstrongs #28 Jersey sells out in one hour. Will they make more?

[Publicus]

It would not be that hard to believe that well over 100,000 jerseys were sold. You have to think about the bike shops that buy these in bulk, the millions that follow lance on twitter, and the millions of livestrong supporters out there.

You can believe what you like, no one can stop that. I'm just saying that in the absence of specific information about the quantity involved, there isn't much to be gleaned from this statement beyond the surface facts (some unknown quantity of jerseys sold out in a hour).

 

[BikeCentric]

I think you will be disappointed when you go to a livestrong challenge and find out a lot of dudes with all kinds of livestrong jerseys finish ahead of you

Yep, actual racers get dropped a lot at those super tough charity centuries.

What will we all do when there are no more Pharmstrong fanboys to bring us laughter? Will anyone remember laughter on that fatefull day that the last fanboy becomes a hater?

 

[peloton]

I wouldn't go near a 28, but I'd buy one of these. An Alpe original, if my memory is correct:



Best Lance jersey ever!

I'd buy that!

 

[dolophonic]

"To many that watched the last day of the tour, the most memorable moment wasn't Contador winning the Tour, but it was the defiance and courage shown by the Team Radioshack team who dawned the infamous Livestrong #28 Jersey,"

The defiance... courage... ? WTF you smoking ?
More like the marketing and profiteering.

There is no shame. This was not a noble gesture.

 

[powerste]

It would not be that hard to believe that well over 100,000 jerseys were sold. You have to think about the bike shops that buy these in bulk, the millions that follow lance on twitter, and the millions of livestrong supporters out there.

But I just read a 100% unbiased, thoroughly researched, completely credible and factual article by widely-respected Internet journalist SilentAssassin saying these were only available at Team Radio Shack's Web site. If I hadn't read the article by this Pulitzer Prize winner, I would've immediately dropped everything I was doing when the Tweet Heard Round the World came out and ended up beating my LBS manager because he didn't have one for me.

BTW I loved the way you took Publicus' "10k would be more impressive than 200 or 20" quote and then added another zero to your estimate. Enjoy making things up much?

 

[SpartacusRox]

It's okay, I'm sure the "fatty Masters weekend warrior flabby calfed" crowd got their fill of these jerseys and hopefully they will at least make that crew feel fast when they "hammer" past old women in the bicycle lane in town during rush hour.

I am sure they came in a range of sizes..

I have to say you have a lot of anger locked up in there, have you tried breathing exercises?

 

[powerste]

Dude, if you really want people to take your so-called "articles" seriously, stop being so incredibly biased. To be a journalist, you have to remain neutral, you write these as if your Lance's own personal PR rep.

NO one takes these seriously, and as LA's personal PR rep, I seriously doubt that SA expects anyone to. Every time I see "Article:" in a thread title, I hafta make sure I'm not drinking anything before I read it.

 

[Anonymous]

Well thats made lance a few more dollars.

Read an interesting article while we were on holiday about the renegotiated livestrong/nike deal.

Cant remember the exact details, the article is in a box somewhere but equated to something like

over the last 5 years livestrong made $50m profit from merchandise (i am just putting in rough figures) and took all profits from merchandise

under the new deal, nike pay livestrong $30m for the rights to sell it over a four year period, and any profits over the $30m are split between nike, livestrong, and yes, youve guessed it, lance, who gets a profit share "equivalant to many other leading sportsmen receive as commision on merchandise"

will dig out the full article, but basically under the new deal, both lance and nike make money from livestrong merchandise sales as opposed to before where livestrong got the profits

dont pull me to bits on the figures, they are purely examples to show that nike has done a deal over 4-5 years for less than livestrong received over the last 5 years.. it could be 100m or 20m i dont remember the exact figures, like i say, the article is in a box somewhere

 

[SilentAssassin]

I am sure they came in a range of sizes..

I have to say you have a lot of anger locked up in there, have you tried breathing exercises?

Plus take into account that all size small jerseys were sold out...?

 

[Race Radio]

Well thats made lance a few more dollars.

Read an interesting article while we were on holiday about the renegotiated livestrong/nike deal.

Cant remember the exact details, the article is in a box somewhere but equated to something like

over the last 5 years livestrong made $50m profit from merchandise (i am just putting in rough figures) and took all profits from merchandise

under the new deal, nike pay livestrong $30m for the rights to sell it over a four year period, and any profits over the $30m are split between nike, livestrong, and yes, youve guessed it, lance, who gets a profit share "equivalant to many other leading sportsmen receive as commision on merchandise"

will dig out the full article, but basically under the new deal, both lance and nike make money from livestrong merchandise sales as opposed to before where livestrong got the profits

dont pull me to bits on the figures, they are purely examples to show that nike has done a deal over 4-5 years for less than livestrong received over the last 5 years.. it could be 100m or 20m i dont remember the exact figures, like i say, the article is in a box somewhere

It would interesting to see this article because from what I have read the deal is much different then what you state.

 

[Arnout]

Well thats made lance a few more dollars.

Read an interesting article while we were on holiday about the renegotiated livestrong/nike deal.

Cant remember the exact details, the article is in a box somewhere but equated to something like

over the last 5 years livestrong made $50m profit from merchandise (i am just putting in rough figures) and took all profits from merchandise

under the new deal, nike pay livestrong $30m for the rights to sell it over a four year period, and any profits over the $30m are split between nike, livestrong, and yes, youve guessed it, lance, who gets a profit share "equivalant to many other leading sportsmen receive as commision on merchandise"

will dig out the full article, but basically under the new deal, both lance and nike make money from livestrong merchandise sales as opposed to before where livestrong got the profits

dont pull me to bits on the figures, they are purely examples to show that nike has done a deal over 4-5 years for less than livestrong received over the last 5 years.. it could be 100m or 20m i dont remember the exact figures, like i say, the article is in a box somewhere

Does it have something to do with the two different livestrong domains (http://www.livestrong.org and http://www.livestrong.com) which Ryo Hazuki pointed me at? It made me even more suspicious of Armstrong.

 

[mr. tibbs]

This makes me sick. Armstrong is profiteering. He's a ****ing pirate.

Go away, Mr. Armstrong. Leave the anti-cancer money for the research institutes and just sell bike clothing. How can you dare to wrap yourself in this cause?

SilentAssassin, your name is very suggestive. Hiding behind an obvious reference to another cyclist but really just here to stump for Armstrong--and hoping that no one hears you coming before you make the kill. This seems to be a new development on the forum. (See also SpartacusRox. [And Spartacus, please omit your usual straw man tactics in any reply to this. I am not calling you a fanboy or whatever else you want to pretend: I'm simply calling you out.])

SA, I suspect you're just on here to stir people up, and it's worked: I'm very stirred up.

Congratulations, but know that you're worshipping a tarnished, oily idol. You really want to do some good w/r/t cancer donations? Support research, not some sub-human's ego fund and an already-bloated SPORTING GOODS MANUFACTURER. How can you stand to gloat about your wilful ignorance? People are actually buying into this charade of Armstrong's, and all of this money and support is being thrown uselessly into a vast, empty space. To quote a certain Australian: “This is not a game, it’s very serious.”

 

[gregod]

They are calling it the "Tweet heard around the world" ...

i think i just puked a little...

 

[Arnout]

I suppose you've a hard time living where you live with your opinion (To Mr Tibbs)

 

[Anonymous]

It would interesting to see this article because from what I have read the deal is much different then what you state.

it was in the times (i think), i will try find it, i deliberately ripped it out and put it in our luggage while we were on holiday.

the gist of it is, nike are giving livestrong an upfront payment over 4-5 years of much less than the profits on merch in the last 5 years, and any profits above that amount are split. lances isnt technically called a share of the profits, but lances money from nike is linked. will dig it out, could take a few days, we are in box chaos here

 

[redtreviso]

I wonder if Lance will buy an even better Gulfstream with the proceeds.. Weeeee hoooooooooo!!

 

[SilentAssassin]

While I don't particulary like Armstrong in general, he has probably generated more money to a charitable cause than any other high profile athlete in history...70 million by just selling bracelets that went directly to Livestrong. That is impressive and cannot be discounted. As a matter of fact, that figure is so impressive, I would not doubt he is awarded the Noble Peace Prize one of these days. Obviously Nike and LA will benefit through some kind of profit of course. But LA has always benefited from Nike as a sponsor, even in his pre-cancer, pre-livestrong days. And Nike should gain something, because they are a trusted brand putting their name with a foundation. Nike could profit just as easily without helping Livestrong, with names like MJ, Lebron James behind them.

 

[ericthesportsman6]

While I don't particulary like Armstrong in general, he has probably generated more money to a charitable cause than any other high profile athlete in history. Obviously a corporate company like Nike and the LA brand stands to gain something. But they generated 70 million by just selling bracelets that went directly to Livestrong. That is impressive and cannot be discounted. Obviously Nike and LA will benefit as well. But LA has always benefited from Nike as a sponsor, even in his pre-cancer, pre-livestrong days.

LA has raised 14 million with his cancer foundation, no where near 70. I respect that, but I, and many other cycling fans, dislike him because of his doping, dominance, and the insane amount of attention he gets in the press, often over nothing. To me, the jersey on the last day was a stunt at publicity, if he really wanted to make a difference with the shirt, he would have worn it from the start.

 

[SilentAssassin]

Actually Nike w/Livestrong generated over 80 million. since the start of the LAF organization, more than 325 million has been raised. It's all here:

http://www.livestrong.org/Who-We-Are/Our-Strength/Financial-Information

 

[gregod]

i just checked out the jersey on the teamradioshack site and it looks pretty cool, but look at the cutomer ratings for the jersey. 1 1/2 stars out of 5.

 

[La Pandera]

LA has raised 14 million with his cancer foundation, no where near 70. I respect that, but I, and many other cycling fans, dislike him because of his doping, dominance, and the insane amount of attention he gets in the press, often over nothing. To me, the jersey on the last day was a stunt at publicity, if he really wanted to make a difference with the shirt, he would have worn it from the start.

...and followed the proper channels in getting it approved through the UCI and ASO as he did with his "special" helmet. As you stated they chose the path that would get them the maximum publicity and then feigned outrage when the UCI and race officials called them on it. It was Armstrong and Bruyneel's way of making up for the abysmal Tour that Armstrong had and really their way of upstaging Contador and pretty much urinating on his parade. An absolute and complete lack of class. With any luck they will both retire together and evaporate from the cycling world's view altogether.

 

[ericthesportsman6]

Actually Nike w/Livestrong generated over 80 million. since the start of the LAF organization, more than 325 million has been raised. It's all here:

http://www.livestrong.org/Who-We-Are/Our-Strength/Financial-Information

Your right, and that's wonderful, but the organization merely uses Lance as a figurehead.

 

[cyclestationgiuseppe]

While I don't particulary like Armstrong in general, he has probably generated more money to a charitable cause than any other high profile athlete in history...70 million by just selling bracelets that went directly to Livestrong. That is impressive and cannot be discounted. As a matter of fact, that figure is so impressive, I would not doubt he is awarded the Noble Peace Prize one of these days. Obviously Nike and LA will benefit through some kind of profit of course. But LA has always benefited from Nike as a sponsor, even in his pre-cancer, pre-livestrong days. And Nike should gain something, because they are a trusted brand putting their name with a foundation. Nike could profit just as easily without helping Livestrong, with names like MJ, Lebron James behind them.

If you know anyone with cancer or had cancer or even god forbid have it yourself and donate any amount of money to LA or his charity you are complete and total FOOL! There are many more outstanding REAL charities that you could/can donate to.
http://www.charitywatch.org/toprated.html#cancer

Hey SA do you see Livestrong anywhere on this site? Thought so!
Crawl back into your hole!

 

[cyclestationgiuseppe]

i just checked out the jersey on the teamradioshack site and it looks pretty cool, but look at the cutomer ratings for the jersey. 1 1/2 stars out of 5.

That is because it is made by poor children in Indonesia...the seams blow out after one ride. (or so I've heard)

http://www.globalexchange.org/campaigns/sweatshops/nike/faq.html

I had an ex-girlfriend buy me a Mellow Johnny kit (so I had to wear it a few times) it was total crapola! Fortunately I crashed a ripped it to shreds (accidents happen).

 

[Ferminal]

Hey Phil..