Then what, have a group of judges to rank the ITT race and the the highest score wins? Judged on what, effort presented during the ride, equipment choices, color presentation in outfit, ability to stay in the same exact position for duration of the race, keeping legs in motion. Negative points for; using hands to touch self other than to feed/hydrate, looking back or to fans, seen talking into mic, fluttering of kit in any way, tossing trash or bodily fluids, spitting, snot rocketing, smiling, grunting, ...
