- Mar 16, 2009
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Can Long Beach Prove that Bikes Are Good for Business?
Of course, there are still plenty of cars in Long Beach (though Foster himself drives an electric one), but bicycles are getting more respect, not to mention resources, than ever before. With help from state and federal grants and pressure from local cycling enthusiasts, the city government has installed 130 miles of bike trails, established protected bike lanes (that is, lanes separated from vehicular traffic by physical barriers) on major commuter thoroughfares, created bike boulevards that enable kids and parents to bike or walk safely to and from school, and installed 1,200 new bike racks.
Perhaps most innovative has been the city’s effort to establish bike-friendly shopping districts—the first in the country, officials say—engaging local merchants by showing them how, contrary to common belief, biking can actually bring more customers and vitality to shopping districts.
“The math is pretty simple,” says April Economides, the principal of Green Octopus Consulting and the leader of the city’s outreach to local businesses. “You can park twelve bikes in the amount of space it takes to park one car. And someone who shifts from owning a car to a bicycle tends to have more discretionary income, because, for a commuter, the typical cost of a bicycle is $300 a year, compared to $7,000 a year for a car.”
Of course, there are still plenty of cars in Long Beach (though Foster himself drives an electric one), but bicycles are getting more respect, not to mention resources, than ever before. With help from state and federal grants and pressure from local cycling enthusiasts, the city government has installed 130 miles of bike trails, established protected bike lanes (that is, lanes separated from vehicular traffic by physical barriers) on major commuter thoroughfares, created bike boulevards that enable kids and parents to bike or walk safely to and from school, and installed 1,200 new bike racks.
Perhaps most innovative has been the city’s effort to establish bike-friendly shopping districts—the first in the country, officials say—engaging local merchants by showing them how, contrary to common belief, biking can actually bring more customers and vitality to shopping districts.
“The math is pretty simple,” says April Economides, the principal of Green Octopus Consulting and the leader of the city’s outreach to local businesses. “You can park twelve bikes in the amount of space it takes to park one car. And someone who shifts from owning a car to a bicycle tends to have more discretionary income, because, for a commuter, the typical cost of a bicycle is $300 a year, compared to $7,000 a year for a car.”