We hope all of you have a great holiday season and wonderful Christmas. Thanks so much for being part of the Cycling News community in 2025 and beyond!
If you want to go .com and sell direct, then go for it. Otherwise, don't do it. Whatever idea you have, it's been done. I mean that in the nicest way possible.
Selling through the channel is miserable for clothing. Like the post above, you probably missed 6-12 brands depending on the country. Given the structure of the retail bike industry, your customer list is short. Trek/Cannondale/Merida-Specialized.