If you want to go .com and sell direct, then go for it. Otherwise, don't do it. Whatever idea you have, it's been done. I mean that in the nicest way possible.
Selling through the channel is miserable for clothing. Like the post above, you probably missed 6-12 brands depending on the country. Given the structure of the retail bike industry, your customer list is short. Trek/Cannondale/Merida-Specialized.